In addition to over 30 choice reports, industry analysis and interviews, over 1,500 premium Halal-certified businesses across the entire Halal value chain will be listed, covering all key primary and secondary sub-sectors of the global Halal market.
While special emphasis will be given to micro, small and medium-sized enterprises (SMEs), multinational corporations offering Halal products and services, or Halal Captains, will also be included to set the benchmark for the SMEs.
"Our aim is to provide a definitive guide for businesses to navigate the lucrative yet highly complex global Halal market," said Kamarul Aznam Kamaruzaman, Managing Editor of H Media.
A total of 10,000 copies will be printed in April, in time for MIHAS - the world's premier Halal marketplace. This is in addition to the planned distribution by major Halal certification bodies in at least ten countries, including distribution by government agencies and embassies, retail and newsstand, and other premier Halal industry events and trade shows.
To maximise reach, H Media will also be developing multiple versions of the Halal SME Report Directory, i.e. in print, online and mobile platforms, to provide users with a 360