About Us

CrescentRating is the world’s leading authority on halal-friendly travel. The company’s vision is to lead, innovate and drive this segment through practical and deliverable solutions in what is regarded today as one of the fastest growing segments in the tourism sector. The company uses insight, industry intelligence. lifestyle, behaviour and research on the needs of the Muslim traveller to deliver authoritative guidance on all aspects of halal-friendly travel to organisations across the globe. The primary aim of CrescentRating is to enable Muslim travellers to explore the world with peace of mind so that it can benefit Travellers, Travel Service providers, our Stakeholders and the Community as a whole. Our Commitment is to be the Credible, Knowledgeable and Globally Trusted brand for Halal/Muslim friendly Travel.

Why is CrescentRating the world’s leading authority on Halal-friendly travel

  • Our Experience

    Over the last 7 years, we have used extensive insights, industry intelligence, lifestyle, behaviour and research on the needs of the Muslim traveller to deliver authoritative guidance on all aspects of the market to organisations worldwide. This has enabled us to drive sales and profitability for a broad range of our clients across the globe by enabling them to better connect with the Muslim traveller.

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    Our Services

    CrescentRating’s unique rating and accreditation service, which combines detailed analysis and assessment, is now the globally recognized premier independent standard for the Muslim travel market. Our industry-leading services also include research & consultancy, workshops & training, destination marketing, event support and content provisioning.

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  • Our Global Partners

    MasterCard-CrescentRating Global Muslim Travel Index (GMTI) is an annual Index which benchmarks and monitors the growth of this segment. It is now the most comprehensive research and premier resource available for the sector.

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    Our Clients

    CrescentRating services are now used by every tier of the tourism industry globally, from government bodies, tourism agencies to hospitality service providers, on how they can meet and serve the needs of the Muslim traveller. They include tourism boards, city governments, hotels, restaurants, travel agents, tour operators, spas, retail operators, airports and tourist attractions.

Our Team

Fazal Bahardeen is the Founder of CrescentRating. After a 18-year corporate career, he decided to venture into entrepreneurship. Having experienced the difficulty of finding basic needs as a Muslim traveler, he founded CrescentRating in 2008, in a quest to make travel easier for Muslims.

Fazal Bahardeen

(Founder & CEO)

Fazal Bahardeen is the Founder of CrescentRating. After a 18-year corporate career, he decided to venture into entrepreneurship. Having experienced the difficulty of finding basic needs as a Muslim traveler, he founded CrescentRating in 2008, in a quest to make travel easier for Muslims.

Nurul Ain Azhar is the Curriculum Manager and Partner Engagement Lead at CrescentRating. She spearheads CrescentRating Academy - the world's first global training platform for quality training and accreditation in the Muslim travel market. She was a part of the initial team that developed the Halal Tourism Executive Program targeted at top executives in the travel industry. She also overlooks the company’s flagship Rating services and has led multiple rating drives with international tourism boards such as Cape Town Tourism and Taipei City Government.

Nurul Ain Azhar

(Curriculum Manager, CrescentRating Academy Partner Engagement Lead, Rating & Accreditation)

Nurul Ain Azhar is the Curriculum Manager and Partner Engagement Lead at CrescentRating. She spearheads CrescentRating Academy - the world's first global training platform for quality training and accreditation in the Muslim travel market. She was a part of the initial team that developed the Halal Tourism Executive Program targeted at top executives in the travel industry. She also overlooks the company’s flagship Rating services and has led multiple rating drives with international tourism boards such as Cape Town Tourism and Taipei City Government.

Maryam Mohammad is the Product Development Strategist at CrescentRating where she oversees the company’s main product line - Rating and Accreditation. She manages global accounts with partners and stakeholders across various hospitality segments. Her background in business management motivates her to combine her interest in the field with her appetite for travel. Her goal is to ease the Muslim traveler’s entire journey through the products under her care.

Maryam Mohammad

(Business Development Executive)

Maryam Mohammad is the Product Development Strategist at CrescentRating where she oversees the company’s main product line - Rating and Accreditation. She manages global accounts with partners and stakeholders across various hospitality segments. Her background in business management motivates her to combine her interest in the field with her appetite for travel. Her goal is to ease the Muslim traveler’s entire journey through the products under her care.

Raudha Zaini is the Strategic Partnerships & Projects Lead at CrescentRating. She spearheads global destination marketing projects and drive key partner relationships with the aim of translating her passion for travel into innovative products that offer unique experiences to Muslim travelers.

Raudha Zaini

(Strategic Partnerships & Projects Lead)

Raudha Zaini is the Strategic Partnerships & Projects Lead at CrescentRating. She spearheads global destination marketing projects and drive key partner relationships with the aim of translating her passion for travel into innovative products that offer unique experiences to Muslim travelers.

Nur Hazirah Jamaludin is the Brand Communications Strategist at CrescentRating. She manages content across all platforms and is enthusiastic about making travel accessible for everyone. Her goal is to manage a platform that appeals and remains ever-relevant to Muslim millennials who desire to travel across the globe.

Nur Hazirah Jamaludin

(Brand Communications Strategist)

Nur Hazirah Jamaludin is the Brand Communications Strategist at CrescentRating. She manages content across all platforms and is enthusiastic about making travel accessible for everyone. Her goal is to manage a platform that appeals and remains ever-relevant to Muslim millennials who desire to travel across the globe.

Nurhafihz is a PhD research scholar in marketing. Combining theory with practice, he brings over a decade of experience spanning public and private sectors. A Chartered Marketer (UK), he sits on several advisory and editorial boards including the Journal of Islamic Marketing (Emerald Publishing). He also has an Advanced Certificate in Training and Assessment (ACTA) and has taught public workshops and executive training programs.

Nurhafihz Noor

(Senior Research Consultant)

Nurhafihz is a PhD research scholar in marketing. Combining theory with practice, he brings over a decade of experience spanning public and private sectors. A Chartered Marketer (UK), he sits on several advisory and editorial boards including the Journal of Islamic Marketing (Emerald Publishing). He also has an Advanced Certificate in Training and Assessment (ACTA) and has taught public workshops and executive training programs.

Hidaya Alatas is a Digital Content Strategist at CrescentRating. She creates and curates editorial content across all of CrescentRating's digital platforms. Her goal is to empower Muslims to be their best selves by molding a flourishing space for them in the Tourism industry.

Hidaya Alatas

(Digital Content Strategist)

Hidaya Alatas is a Digital Content Strategist at CrescentRating. She creates and curates editorial content across all of CrescentRating's digital platforms. Her goal is to empower Muslims to be their best selves by molding a flourishing space for them in the Tourism industry.

Kafeel Ahmad is tech lead. He leads our technology development team for CrescentRating and HalalTrip, on Web and Mobile backend.

Kafeel Ahmad

(Technical Lead)

Kafeel Ahmad is tech lead. He leads our technology development team for CrescentRating and HalalTrip, on Web and Mobile backend.

Board of Advisors

A Startup expert and mentor; having worked with Fortune 500 companies, co-founded startups and invested in many more; Rushdi occupies Advisory Board positions across multiple startups, operating globally

Rushdi Siddique

A Startup expert and mentor; having worked with Fortune 500 companies, co-founded startups and invested in many more; Rushdi occupies Advisory Board positions across multiple startups, operating globally

An eminent personality in the Halal space, Mirza Yawar Baig had gained international repute as a speaker, coach and leadership trainer

Mirza Yawar Baig

An eminent personality in the Halal space, Mirza Yawar Baig had gained international repute as a speaker, coach and leadership trainer

Rehan heads international business for Jadwa Investment, a $7 billion fund based in UAE overseeing investments in GCC region, North Africa, Europe and South East Asia.

Rehan Pathan

Rehan heads international business for Jadwa Investment, a $7 billion fund based in UAE overseeing investments in GCC region, North Africa, Europe and South East Asia.

A Start-up mentor and investor, Fahad has successfully built and grown some of India’s most promising start-ups. As the CEO of Technology 9 Labs, his portoflio includes investments across Artificial Intelligence, Blockchain Technology, Food Tech, Travel Tech and Fintech

Fahad Moti Khan

A Start-up mentor and investor, Fahad has successfully built and grown some of India’s most promising start-ups. As the CEO of Technology 9 Labs, his portoflio includes investments across Artificial Intelligence, Blockchain Technology, Food Tech, Travel Tech and Fintech

Global Headquarters

Tel: +65 6702 4098
Email: [email protected]

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