UN Tourism
Affiliate Member
Advancing the global agenda for inclusive and sustainable tourism.
CrescentRating is the world's leading authority on Muslim-friendly travel, providing halal tourism strategy, ratings, accreditation, and market intelligence to destinations, hotels, tourism boards, and travel brands globally since 2008.
Global Halal Travel Authority · Since 2008
Winning the World's Fastest-Growing Travel Market Starts Here
DestinationsHotels & ResortsAirportsTourism BoardsTravel Brands
We give you the market intelligence, ratings, and halal tourism strategy to become a top choice for the world's fastest-growing travel segment.
The scale of opportunity
Since 2008, CrescentRating has helped shape how the global travel industry understands, measures, and serves the Muslim traveler.
186M
estimated international Muslim arrivals in 2025
245M
projected arrivals by 2030 as Muslim-friendly travel becomes a mainstream growth priority
11th
edition of GMTI, marking over a decade of category-shaping market intelligence
New · June 2026Countdown · Summit 2026Unveiling the 11th Edition of the Global Muslim Travel Index — Live at the Halal In Travel Global Summit, 18 June 2026.
13Days:08Hrs:43Min:55Sec
Register for the Global SummitTrusted Partners
Market Opportunity
The opportunity is proven. Execution is the differentiator.
CrescentRating helps organizations turn market momentum into strategy, service readiness, and sustained competitive advantage.
186M
International Arrivals
estimated for 2025, confirming that Muslim-friendly travel is now a mainstream growth market for destinations, hospitality groups, and travel brands.
Expectations are Evolving
Basic accommodation is no longer enough. Modern Muslim travelers reward brands that provide seamless, faith-aligned experiences at every touchpoint.
Benchmarking is the Standard
Global destinations are being measured more rigorously. If you are not visible in the data, you are not in the consideration set.
Strategy into Results
Turn intelligence into impact. We combine training, standards, and market activation to build your share of the world's fastest-growing travel segment.
Service Architecture
An Integrated Ecosystem for Sustained Market Leadership.
Our four-pillar approach provides a single operating system to scale your appeal to the Muslim traveler, from standards and intelligence to training and market activation.
01
Rating & Accreditation
Build Global Trust
Establish independent, globally recognized standards across hotels, restaurants, airports, and destinations, giving Muslim travelers the confidence to choose you.
All Travel TouchpointsExplore the Standards Matrix
02
Research & Consultancy
De-risk Your Investment
Turn market complexity into strategy with GMTI insights, destination analysis, traveler behavior research, and practical advisory grounded in real operating conditions.
Tourism Boards & InvestorsView Case Studies & Insights
03
Training & Certification
Future-proof Your Workforce
Equip executive teams and front-line staff with structured capability-building programs through CrescentRating Academy and sector-specific certification pathways.
All SectorsVisit the Academy
04
Destination Marketing & Industry Platforms
Convert Intent into Arrivals
Activate high-intent Muslim audiences through targeted campaigns, visitor guides, conferences, and industry platforms that connect destinations directly with demand.
DestinationsSee Our Global Campaigns
11th Edition · GMTI 2025
In Partnership with Mastercard
The Industry Standard for Muslim-Friendly Travel.
For over a decade, the Mastercard-CrescentRating Global Muslim Travel Index has given destinations and travel brands a shared language for benchmarking, investment, and growth. The 2025 edition is the most comprehensive yet.
- Rankings for 150+ global destinations
- Emerging travel trend forecasts for 2026
- The ACES scorecard methodology explained
The DNA of GMTI: ACES Framework
Evaluates transport links, visa accessibility, and physical connectivity to Muslim-majority outbound markets.
Official co-brand partnership
Produced in partnership with Mastercard.
- Established in 2017 to evaluate destination Muslim-friendliness across four traveler-facing areas.
- Serves as the foundational methodology behind GMTI destination assessment and benchmarking.
- Guides CrescentRating analysis so destinations are measured against clear, quantifiable standards.
- Continues to evolve so GMTI stays current in identifying exceptional Muslim-friendly travel experiences.
Thought Leadership
Defining the Standard. Leading the Conversation.
CrescentRating shapes Muslim-friendly travel through both the market intelligence leaders use to plan and the global platforms they use to be seen.
Intelligence System
GMTI, CR MAPS, and the frameworks the market uses.
From benchmark indices to destination-readiness frameworks, CrescentRating gives destinations and travel businesses the tools to assess, prioritize, and act with confidence.
GMTICR MAPSACESRIDA
Benchmarking, readiness, and strategic planning tools
Benchmarking, readiness, and strategic planning tools
Explore research and advisoryIndustry Platform
Halal In Travel Global Summit and Awards.
Where the industry meets. Our flagship Summit and Awards spotlight best practice, connect destinations with influential travel leaders, and elevate brands shaping Muslim-friendly travel.
Global SummitAwardsPartnership Platform
For visibility, recognition, and industry connection
For visibility, recognition, and industry connection
Discuss partnership opportunitiesTourism BoardHospitalityAviationPayments
CrescentRating Ecosystem
Beyond intelligence — a complete platform for Muslim travel growth.
Latest From CR Blogs
Market intelligence from the front line of Muslim-friendly travel.
Curated intelligence from our global network of analysts and industry experts.
Infrastructure·Apr 2026·5 min read
How Kai Tak Is Setting the Blueprint for Muslim-Friendly Cruise Tourism
A closer look at how Hong Kong's Kai Tak Cruise Terminal is turning infrastructure into a strategic signal for Muslim-friendly cruise tourism.
Explore the analysis
Market Trends·Mar 2026
How Indonesia Is Expanding Its Lead in Muslim Travel Strategy
A high-level look at how Indonesia is reinforcing category leadership through partnerships, policy momentum, and coordinated market development.
Read the insight
Destination Update·Mar 2026
Why Indonesian Muslim Travelers Are Choosing Hong Kong
The readiness signals, destination investments, and traveler trends behind Hong Kong's growing relevance for Indonesian Muslim visitors.
Read the insight
Event·Mar 2026
Why Creator-Led Campaigns Are Becoming a Tourism Growth Lever
Why destinations and travel brands are turning to creator partnerships to build sharper campaigns and stronger resonance with Muslim travel audiences.
Read the insightIndustry Affiliations
At the Heart of Global Tourism Governance.
CrescentRating works alongside the institutions influencing tourism policy, destination development, and industry direction worldwide.
PATA
Board Member
Helping shape strategic travel development across the Pacific Asia region.
Singapore Business Federation
Member
Connected to Singapore's leading business and policy ecosystem.
Industry Recognition
An Award-Winning Legacy of Impact.
Recognition that validates category-building work, destination impact, and policy-facing innovation.
World Responsible Tourism Awards
Silver for Increasing Diversity in Tourism
Setting the global benchmark for inclusivity by bridging the gap between destinations and the Muslim traveler.
Validated CrescentRating's category leadership in inclusive destination development.
Meaningful Tourism Award
Winner in the Government category
Acknowledged for transforming government-level tourism strategy through data-driven innovation.
Recognized CrescentRating's impact on policy-facing tourism transformation.
Leadership
Over 17 years of defining the standards that now guide 150+ destinations.
Built by specialists who have shaped this category from the start.
CrescentRating brings together the world's leading halal tourism specialists with experience across tourism boards, destinations, hotels, research, training, and market activation.
Meet our specialistsCategory Expertise
Trusted across halal tourism strategy and delivery.
Category-building experience applied across destinations, tourism boards, hospitality operators, and market-facing industry platforms.
Destination & Board Strategy
Readiness, positioning, and market development support for tourism boards and destination leaders.
Hospitality Service Readiness
Standards, assurance, and service delivery expertise across hotels and visitor infrastructure.
Training & Global Intelligence
Market intelligence and practical training systems that move organizations from insight to execution.
Partnerships & Market Growth
Industry platforms and business development programs that expand visibility and unlock growth.
FAQ
Common questions about CrescentRating, GMTI, and Muslim-friendly travel.
Clear definitions for destinations and travel brands looking to lead the market.
CrescentRating helps destinations, tourism boards, hotels, airports, and travel brands turn Muslim-friendly travel demand into measurable strategy through market intelligence, ratings and accreditation, training, destination marketing, and advisory support.
Have a specific question about your destination?
Talk to our specialistsReady to Lead the Future of Muslim Travel?
Join the destinations already using our framework to drive growth.