Understand and cater to
the Halal/Muslim travel market
Evaluate your current offerings and build a strategic plan to target the Muslim travel market
Build, adapt and benchmark your products and services
Develop and rollout marketing programmes to connect with Muslim travellers
Since 2008, we have been enabling travel services & destinations across the globe to increase arrivals, sales and profitability by effectively connecting them with the Muslim traveller. Our in-depth understanding of the lifestyle, behaviour and specific needs of the Halal conscious traveller has enabled us to ensure our clients identify the right approach to effectively appeal to their hearts and minds and capture a significant share-of-wallet of this segment.
Destinations need to ensure the visitors have a worry free and enjoyable experience across all the touch points of a visitors journey at the destinations. CrescentRating’s reference model helps destinations identify gaps and weaknesses which are impeding them from becoming a Muslim friendly tourist destination.
The emerging and rapidly growing market of Muslim travel will place high requirement for qualified talent. Travel service providers need to evaluate their current and future needs for skilled staff. Acquiring and retaining talent is a key challenge amongst business and organizations in the travel and hospitality industry. We enable organisations to develop and foster the growth of human resource talent through an extensive suite of training and certification programs to better service the Halal/Muslim travel & tourism market.
Our solutions range from straightforward workshops through to a fully blended organisation-wide learning programmes. We have access to one of the largest resource of existing learning content and subject matter expertise.
We adopt a rigorous methodology to analysis, design, develop, implement, evaluate and monitor the process, to ensure that our learning solutions address complex business challenges and deliver real results. Current areas of learning programs available include:
CrescentRating also provides a user-friendly online assessment tools for business and organization to assess the current knowhow of their staff catering to the Muslim travellers. On completion of the assessment, a tailored training program can be designed for the organization.
Fazal is a thought leader and the world’s leading authority on the Muslim Travel Market. He has spoken at many International conferences on the Muslim Travel Market and is a much sort after expert by the International media.
Anas offers Strategic Communications advice and Brand Building expertise across a number of industries which include Islamic Finance, Investment Banking, Real Estate, Lifestyle and Halal Tourism.
Founder of Lifeskills Training & Consulting. Designed and conducted over 4000 training and consultancy sessions. Most sought after presenter at conferences.
CrescentRating provides a wide range of consultancy services to the travel industry. As the pioneer in the Halal Travel sector, CrescentRating’s consultants have in-depth knowledge and experience to help destinations and travel services to develop and execute strategies to attract the fast growing Muslim/Halal Travel market.
From helping roll out of market awareness roadshows to developing strategic plans, CrescentRating can tailor the services to suit your specific needs. These include:
Get CrescentRating involved from the early stages of market development to maximize your return on investment.
Who can make use of our Consultancy Services?
Each market segment has it’s unique requirements. Muslim market is no different. The Halal conscious Muslim travellers have a unique set of needs. In developing products and services, destinations and businesses need to ensure that their needs are also taken into account in product development. Since 2008, we have been helping destinations and businesses to both adopt existing products as well as develop new products to target this segment.
Since 2008, we have been offering a wide range of Destination Marketing Services to clients in the hospitality and tourism & travel industry to effectively connect with the fast growing Muslim travel market. Our in-depth understanding of the lifestyle, behavior and specific needs ofthe Halal conscious traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and mindsand capture a significant share-of-wallet of this segment. We provide professional support and targeted solutions through customized strategic marketing plans that address the needs of the destination and businesses. Our dedicated team ensures that destination’s attractiveness is communicated to potential Muslim visitors with the intended brand positioning.
Identifying visitor markets that align with destination’s attractions and experieces as well as community values. The Muslim travelers can be segmented into many niche groups, each with specific and varied preferences. Understanding their preferences, intrinsic & extrinsic motivational factors in decision-making and travel planning process, is crucial in positioning the destination..
Fostering a Muslim-friendly brand awareness of the destination to travelers from the target markets.
Development of a customized strategic Marketing Plan that caters to destination needs in proving a unique and unforgettable experience for the Muslim travelers while maximizing their expenditure in the destination.
Facilitation of engagement process in implementing the marketing plan. This includes - but is not limited to - relevant promotional and advertising initiatives that influence visitor perceptions, awareness and destination choices.
Our expertise covers public relations, content development, social media PR support and online marketing. We view interactive marketing as a vital tool in communicating with our Muslim consumers especially when it comes to their changing needs and preferences.
Research and development of unique content focused on various aspects of a destination. With informative posts, to keep the consumers and readers informed about new products, special offers and culture behind the destination.
CrescentRating ensures that the content marketing are targeted at specific consumers taking into consideration the nature of the campaign. All creatives and advertisements designed are carefully curated to expose consumers to content that is relevant to their needs.
Communicating through a number of Social Networking platform.
CrescentRating collaborates with key social media influencers on destination marketing projects.
We develop of destination-specific Muslim Visitor Guides. Creation of each guide involves an extensive process of designing, sourcing and developing compelling content which highlights the destination’s unique attributes whilst addressing the fundamental concerns of a Muslim Traveler. The Muslim Visitor Guide is made available offline on our Sister platform HalalTrip which caters for on-the-go travelers with ease.
CrescentRating worked with Indonesian Tourism Board on an extensive destination marketing project centered on 3 main cities: Jakarta, Bandung and Bali.
Enabling Indonesia to attract the growing Muslim Travel Market via a comprehensive social media marketing strategy targeted at Singapore and Malaysia.