Our Services will enable you to

Our Service Point 1

Understand and cater to
the Halal/Muslim travel market

Our Service Point 2

Evaluate your current offerings and build a strategic plan to target the Muslim travel market

Our Service Point 3

Build, adapt and benchmark your products and services

Our Service Point 4

Develop and rollout marketing programmes to connect with Muslim travellers

Our Experience

Since 2008, we have been enabling travel services & destinations across the globe to increase arrivals, sales and profitability by effectively connecting them with the Muslim traveller. Our in-depth understanding of the lifestyle, behaviour and specific needs of the Halal conscious traveller has enabled us to ensure our clients identify the right approach to effectively appeal to their hearts and minds and capture a significant share-of-wallet of this segment.

Key service segments catering to the Muslim Halal conscious traveller

Destinations need to ensure the visitors have a worry free and enjoyable experience across all the touch points of a visitors journey at the destinations. CrescentRating’s reference model helps destinations identify gaps and weaknesses which are impeding them from becoming a Muslim friendly tourist destination.


Dining & Prayer facilities



Dining & Prayer facilities

Market Awareness workshops and seminars
  • Muslim consumer market and Halal concepts
  • Market Awareness workshops and seminars
Training and certification - Attracting, developing and retaining talent

The emerging and rapidly growing market of Muslim travel will place high requirement for qualified talent. Travel service providers need to evaluate their current and future needs for skilled staff. Acquiring and retaining talent is a key challenge amongst business and organizations in the travel and hospitality industry. We enable organisations to develop and foster the growth of human resource talent through an extensive suite of training and certification programs to better service the Halal/Muslim travel & tourism market.

Our solutions range from straightforward workshops through to a fully blended organisation-wide learning programmes. We have access to one of the largest resource of existing learning content and subject matter expertise.

We adopt a rigorous methodology to analysis, design, develop, implement, evaluate and monitor the process, to ensure that our learning solutions address complex business challenges and deliver real results. Current areas of learning programs available include:

  • Service excellence training for customers service staff at hotels, travel agents and tour operators, Destination Management Companies (DMC), airports, cruise terminals, railway stations, airlines, attraction, shopping malls and other hospitality related services
  • Certification programs for travel agents staff, hotel staff & other hospitality related services
  • Halal culinary workshops for chefs
  • Product development for the Muslim Travel market

Our Experts

Online Assessment Tools

CrescentRating also provides a user-friendly online assessment tools for business and organization to assess the current knowhow of their staff catering to the Muslim travellers. On completion of the assessment, a tailored training program can be designed for the organization.

Fazal Bahardeen

Fazal is a thought leader and the world’s leading authority on the Muslim Travel Market. He has spoken at many International conferences on the Muslim Travel Market and is a much sort after expert by the International media.

Anas Kasak

Anas offers Strategic Communications advice and Brand Building expertise across a number of industries which include Islamic Finance, Investment Banking, Real Estate, Lifestyle and Halal Tourism.

Munshif Hussain

Founder of Lifeskills Training & Consulting. Designed and conducted over 4000 training and consultancy sessions. Most sought after presenter at conferences.



Halal Travel Consultancy Services

CrescentRating provides a wide range of consultancy services to the travel industry. As the pioneer in the Halal Travel sector, CrescentRating’s consultants have in-depth knowledge and experience to help destinations and travel services to develop and execute strategies to attract the fast growing Muslim/Halal Travel market.

From helping roll out of market awareness roadshows to developing strategic plans, CrescentRating can tailor the services to suit your specific needs. These include:

  • Rolling out market awareness workshops, campaigns and roadshows.
  • Train and educate stakeholders, staff or outside employee sat Hotels, theme parks, attractions, etc.
  • Develop Muslim visitor Guide for the destination.
  • Develop and help execute strategic plans for the destination

Get CrescentRating involved from the early stages of market development to maximize your return on investment.

Halal Travel Consultancy Services

Who can make use of our Consultancy Services?

  • Tourism Boards
  • Destination Marketing Companies
  • Hotels
  • Tour Agents/Operators
  • Airports
  • Airlines
  • Theme Parks
  • Attractions
  • Spa & Wellness Services


Dining & Prayer facilities



Each market segment has it’s unique requirements. Muslim market is no different. The Halal conscious Muslim travellers have a unique set of needs. In developing products and services, destinations and businesses need to ensure that their needs are also taken into account in product development. Since 2008, we have been helping destinations and businesses to both adopt existing products as well as develop new products to target this segment.

Our Product Development Services for the Halal/Muslim Travel, Tourism and Hospitality Segment

  • Develop a strategic product development plan.
  • Help adopt existing product for the Halal conscious market.
  • Develop new products.
  • Develop marketing collateral.
  • Help in promotion of products.


Dining & Prayer facilities



Since 2008, we have been offering a wide range of Destination Marketing Services to clients in the hospitality and tourism & travel industry to effectively connect with the fast growing Muslim travel market. Our in-depth understanding of the lifestyle, behavior and specific needs ofthe Halal conscious traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and mindsand capture a significant share-of-wallet of this segment. We provide professional support and targeted solutions through customized strategic marketing plans that address the needs of the destination and businesses. Our dedicated team ensures that destination’s attractiveness is communicated to potential Muslim visitors with the intended brand positioning.

Our DestinationMarketing Services for the Halal/Muslim Travel, Tourism and Hospitality Segment

Identify and prioritize the targeted Muslim visitor market segments and profiles

Identifying visitor markets that align with destination’s attractions and experieces as well as community values. The Muslim travelers can be segmented into many niche groups, each with specific and varied preferences. Understanding their preferences, intrinsic & extrinsic motivational factors in decision-making and travel planning process, is crucial in positioning the destination..

Develop unique positioning of the destination for the targeted Muslim traveler segment

Fostering a Muslim-friendly brand awareness of the destination to travelers from the target markets.

Develop a marketing plan to connect with the target audience

Development of a customized strategic Marketing Plan that caters to destination needs in proving a unique and unforgettable experience for the Muslim travelers while maximizing their expenditure in the destination.

Execute the marketing plan

Facilitation of engagement process in implementing the marketing plan. This includes - but is not limited to - relevant promotional and advertising initiatives that influence visitor perceptions, awareness and destination choices.

The Activities We Provide Include

  • Media and PR support

    Our expertise covers public relations, content development, social media PR support and online marketing. We view interactive marketing as a vital tool in communicating with our Muslim consumers especially when it comes to their changing needs and preferences.

  • Native content

    Research and development of unique content focused on various aspects of a destination. With informative posts, to keep the consumers and readers informed about new products, special offers and culture behind the destination.

  • Content Marketing

    CrescentRating ensures that the content marketing are targeted at specific consumers taking into consideration the nature of the campaign. All creatives and advertisements designed are carefully curated to expose consumers to content that is relevant to their needs.

  • Social Networking

    Communicating through a number of Social Networking platform.

  • Influencer Collaboration

    CrescentRating collaborates with key social media influencers on destination marketing projects.

  • Muslim Visitor Guides

    We develop of destination-specific Muslim Visitor Guides. Creation of each guide involves an extensive process of designing, sourcing and developing compelling content which highlights the destination’s unique attributes whilst addressing the fundamental concerns of a Muslim Traveler. The Muslim Visitor Guide is made available offline on our Sister platform HalalTrip which caters for on-the-go travelers with ease.

Some Recent Completed Projects

Australia Tourism Authority
Jeju Tourism Association
Indonesia Tourism Authority
  • Australian Muslim Visitor Guide for 8 states across Australia
  • Consists of 68 pages in English
  • Components of visitor guide addressed in each city:
    • Exciting experiences
    • Shopping places
    • Halal restaurants
  • Jeju Muslim Visitor Guide
  • Consists of 10 pages in English
  • Components of visitor guide addressed in each city:
    • Exciting experiences
    • Shopping places
    • Halal restaurants

CrescentRating worked with Indonesian Tourism Board on an extensive destination marketing project centered on 3 main cities: Jakarta, Bandung and Bali.


Enabling Indonesia to attract the growing Muslim Travel Market via a comprehensive social media marketing strategy targeted at Singapore and Malaysia.

Components of Project

  1. Social Media Influencer Tour of Indonesia
  2. Indonesian Muslim Visitor Guide in English & Arabic
  3. Infographis
  4. Online Consumer Contest to garner Muslim Visitor Stories
  5. Unique native content centered on Indonesia’s exciting offerings
  6. Indonesian micro site with a dedicated URL

Who Can Benefit From Our Expertise?

  • Hotels

  • Travel Agents

  • Spa and Wellness

  • Restaurants

  • Tourism boards

  • Ferry Terminal

  • Airlines

  • Activity

  • Attractions

  • Shopping

  • Hospitals

  • Ferry

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