Our Destination Marketing Services

Connecting you to Muslims globally

Since 2008, we have been offering a wide range of Destination Marketing services to clients in the hospitality and tourism & travel industry to effectively connect with the fast growing Muslim travel market. Our in-depth understanding of the lifestyle, behavior and specific needs of the Halal conscious traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and minds and capture a significant share-of-wallet of this segment.

We provide professional support and targeted solutions through customized strategic marketing plans that address the needs of the destination and businesses. Our dedicated team ensures that your destination’s attractiveness is communicated to potential Muslim visitors with the intended brand positioning.

How can you benefit?

Identify and prioritize
Identify and prioritize the targeted Muslim visitor market segments and profiles.

Identifying visitor markets that align with destination’s attractions and experieces as well as community values. The Muslim travelers can be segmented into many niche groups, each with specific and varied preferences. Understanding their preferences, intrinsic & extrinsic motivational factors in decision-making and travel planning process, is crucial in positioning the destination..

Develop unique positioning
Develop unique positioning of the destination for the targeted Muslim traveler segment

Fostering a Muslim-friendly brand awareness of the destination to travelers from the target markets.

Develop a marketing plan to connect with the target audience

Development of a customized strategic Marketing Plan that caters to destination needs in proving a unique and unforgettable experience for the Muslim travelers while maximizing their expenditure in the destination..

marketing plan
Execute the marketing plan

Facilitation of engagement process in implementing the marketing plan. This includes - but is not limited to - relevant promotional and advertising initiatives that influence visitor perceptions, awareness and destination choices.

Our Clients include

Over 10 National Tourism Boards, Regional Tourism Boards, City Governments & DMOs

Global Muslim Visitor guides

We have designed and developed Muslim Visitor Guides in English, Arabic and Chinese for top destinations

Native Advertorial Content & Marketing

Research and development of unique content focused on various aspects of a destination. With informative posts, to keep the consumers and readers informed about new products, special offers and culture behind the destination targeted at specific consumers taking into consideration the nature of the campaign. All creatives and advertisements designed are carefully curated to expose consumers to content that is relevant to their needs

Influencer Travelogues

We have worked with notable Influencers in the region on travelogues that document, promote and highlight the destination’s Muslim friendliness to over 1 million followers globally

Trip Discovery Videos

Our trip discovery videos are essential for Muslim travelers during their trip planning research. From tips on where to find halal food to the learning about the historical significance of cultural landmarks, reach out to a wider international audience as we narrate your story for you.

Seoul Halal FoodPlay Icon
Bintan Island TourPlay Icon
The Best Halal BBQPlay Icon


If you have any questions related to our destination marketing services, we are here to help you

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