An increasing number of new internet ventures are looking to focus on the global Muslim market in a wide range of areas including food, tourism, fashion and credit cards. By doing so, they hope to cater to growing number of Muslims who wish to ensure that more areas of their consumption are religiously permissible.

This trend is believed to appear partly due to the rise in income in majority-Muslim areas of the Gulf and southeast Asia, as well as to expanding choices for consumers.

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