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Japanese Company Wants to Reassure Muslims

Oct 2009

Japan may be a great tourist destination for many travelers, but getting by in the Land of the Rising Sun can be difficult for Muslims. The main reason is its lack of Halal-friendliness. Japan is largely Buddhist, and its tourist industry caters largely to domestic travelers.

As a result, many Muslims avoid Japan when it comes to making vacation plans. The locals are cautious even when it comes to food imported into Muslim countries to cater to the Japanese diaspora.

Daisho Food’s office in Muslim-majority Malaysia hopes to change how locals think about Japanese foods by learning more about the Halal business.

“Malaysian Muslims avoid going to Japanese restaurants or buy Japanese food from stores because they are worried that non-Halal meat and alcohol may be used to prepare such food,” Daisho sales manager Masato Suzuki told Bernama.

But now that Halal food is a major market, his company will attempt to cater to local Muslims to ease their fears.

He says that many items, such as vegetables and fruits, are Halal in that no prohibited materials are used in their production.

Daisho is considering ways to show consumers that their Halal products are safe.

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