A new book has been published specifically for the local small and medium-sized enterprises (SMEs) to assist in their quest to penetrate the international Halal arena, by offering Halal industry reports, analysis and statistics as well as listing of premium Halal-certified businesses worldwide.
Called The International Halal SME Report Directory 2011/12, the book provides a wealth of information for the local SME such as the need to be as hard working, technology savvy and have strong business alliances to succeed, just as any other businesses within any other industries.
"Halal business is unique for its religious dimension, but it cannot escape the same law of gravity in an economic world that is applicable to all businesses," according to a report entitled 2010: The Prologue of Halal Era, published within the book.
"Only through strong business alliances will Halal businesses be able to form collaborative relationship management, procurement and logistical effectiveness and efficiency along the entire Halal supply chain - the key link that will help them fully realise the potentials of the global Halal industry."
The report went on to highlight the most-up-to-date value of the global Halal food market using latest available data, which is actually closer to US$720 billion at 2009 prices. Malaysia's Halal food market alone was estimated to be worth US$12.21 billion in 2009, which is approximately 6.3% of its nominal gross domestic product of US$192.82 billion.
These and more are just a fraction of the expert report, analysis and interviews published within the International Halal SME Report Directory 2011/12, which made its debut at the Halal Fiesta Malaysia (HALFEST) last week at the Putra World Trade Centre (PWTC), Kuala Lumpur.
In addition to Dato' Mukhriz' interview, other key features include a global Halal industry overview that dissects opportunities within five key Halal sectors of agriculture, manufacturing, services, tourism and finance; an economic outlook report for the Halal industry for the year 2011/12, which is equipped with Muslim population's consumption data by country, region and sector, as well as Halal market reports for Russia, United States and India.
Complementing the hard facts and figures, the 208-page A4-sized publication also highlights 60 key industry players within its premium listing section, as well as over 1,000 free listing of Halal-certified manufacturers of food, health products, ingredients, chemical, flavouring as well as many other related industries from all over the world.
"Muslims comprise one of the fastest growing consumer markets in the world and represent a major growth opportunity for businesses around the world. If your business is ready to penetrate this challenging but lucrative market, then this is the book to have as it features only the most outstanding suppliers and manufacturers of Halal products and services from around the world," said Kamarul Aznam Kamaruzaman, Editorial Director of H Media, publishers of the book.
Aiming to give senior decision makers an up-to-date view of the ever-changing global Halal landscape, the first-of-its-kind publication is also backed by proprietary web portals HalalSME.com and HalalMedia.net, to provide real value content for both the readers and the businesses alike, helping to promote their brand names and Halal statuses within the global arena.
Quick Reader (QR) codes were also used extensively throughout the publication, directing mobile users to respective corporate websites or blogs, as well as premium content such as interview videos. More cool features are being planned with the sole aim of providing local Halal SMEs a true-to-nature globalised promotional platform, by utilising the powers of Internet and social networking.
The book is available at major bookstores and premium retail outlets across Malaysia and selected cities around the world. For online purchases using credit card or PayPal, log on to http://ihsmerd.halalsme.com/purchase.