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Global Trends Shaping the Muslim Travel Market | GMTI 2023 Report

Aug 2023

In an increasingly interconnected world, the travel industry has witnessed many transformative shifts. These changes, often reflecting evolving consumer preferences and broader global concerns, have rendered the Muslim travel market particularly dynamic. The recently released 2023 Global Muslim Travel Index (GMTI) report by Mastercard-CrescentRating sheds light on the prominent trends that are leaving an indelible mark on this niche but rapidly expanding market.

Sustainable and Eco-friendly Tourism: A Call to Stewardship

One of the most palpable shifts from the GMTI 2023 report is the surging interest in sustainable and eco-friendly tourism. A heightened awareness of tourism's ecological and communal repercussions has induced travelers—including the Muslim demographic—to prioritize destinations, lodgings, and undertakings that uphold principles of environmental preservation, ethical practices, and the empowerment of local communities.

This ardor for ecologically-conscious travel is not only in consonance with prevailing global sentiments but also resonates deeply with the tenets of faith for many Muslim travelers. The principles of responsible stewardship and environmental care—deeply ingrained within Islamic teachings—are harmoniously aligned with the emergent trend of sustainable tourism.

Health and Wellness Tourism: A Stay for Self-Care

As the pursuit of personal well-being gains heightened significance in today’s bustling world, it's no wonder that health and wellness tourism has rapidly ascended the rungs of popularity. The GMTI 2023 report indicates that travelers are pursuing destinations that offer wellness retreats, spa interludes, and opportunities to reconnect with nature, all in an effort to rejuvenate both body and mind. For Muslim travelers, this entails an exploration of destinations and experiences that meticulously accommodate their religious and cultural imperatives, spotlighting the intersection of spiritual practice and physical well-being.

Experiential and Authentic Travel: Immersion in Cultures

The report underscores an overwhelming tendency among modern travelers—especially Muslim travelers—for experiences that transcend the superficial and delve deep into the heart of local cultures, traditions, and communities. This passion for authenticity is spurring the evolution of travel offerings, compelling the creation of immersive, culturally sensitive encounters.

Muslim travelers are increasingly seeking out destinations that resonate with their beliefs. This thirst for genuine connections redefines the hospitality landscape, encouraging businesses to tailor their services and experiences accordingly.

Personal Development Travel: Bridging Leisure and Growth

In an era where the boundaries between work and leisure are increasingly obscure, the junction between professional advancement and personal enrichment is reshaping the very ethos of travel. With remote work gaining steady ground, jet-setters are seeking destinations that facilitate the continuation of their occupational commitments while nurturing their personal growth aspirations.

The GMTI 2023 report spotlights a growing inclination among Muslim travelers to embark on journeys that cater to their holistic development, encompassing spiritual maturation and skill-building. Destinations and businesses are devising bespoke programs designed to cater to these multifaceted needs.


The 2023 Global Muslim Travel Index report lays bare a constellation of trends that are reshaping the contours of the Muslim travel market. The pronounced lean towards sustainable tourism, the emphasis on health and wellness, the yearning for authentic encounters, and the blending of personal growth with leisure pursuits collectively attest to the dynamic nature of this niche market. With these trends as guiding lights, the travel industry stands poised to craft an experience that resonates more deeply with the discerning Muslim traveler, ensuring a more fulfilling journey that speaks to their worldly and spiritual aspirations.

Visit this link to download the GMTI 2023 full report!

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