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How GMTI 2015 can be used to shape tourism strategies

Mar 2015

The MasterCard-CrescentRating Global Muslim Travel Index 2015 - or GMTI2015 - provides useful and thorough insights into the Muslim travel market - one of the world's fastest growing tourism segments. These insights provide travellers, governments, travel services and investors comprehensive benchmarks across a number of important criteria. Read on to find out how GMTI 2015can be used to shape tourism strategies and help keep track of the Muslim travel segment.

The MasterCard-CrescentRating Global Muslim Travel Index can be a invaluable tool for stakeholders in the tourism industry - specially for  travellers, tourism boards, economists, travel services providers, stakeholders, investors and industry specialists. It provides an excellent overview of how the Muslim travel is impacting the overall travel market and helps to identify patterns and trends of the market segment.

Travellers: The Global Muslim Travel Index provides travellers useful travel data that allow them to make educated decisions during travel planning. The Index provides a detailed analysis of the best Halal-friendly destinations for Muslims and compares the level of facilities offered to Muslims at destinations around the world. Muslim travellers can use this information to decide which destination they would like to visit during their travels and also know what to expect at a destination, in terms of facilities for Muslims.

Travel Agents: Using the destination rankings provided by the Global Muslim Travel Index, travel agents will be able to market tourist destinations to Muslim travellers. The Muslim-friendly facilities of each destination – mosques, Halal restaurants, Muslim-friendly accommodation options, attractions, etc. – can be highlighted and marketed to Muslim travellers. With the information provided by the Index, travel agents can also create custom-made tour packages for destinations – specifically meant for Muslim travellers.

Destinations: The Index also contains valuable information for destination marketing and can help destinations with establishing successful strategies to attract Muslim travellers. Top ranked Muslim-friendly destinations can use the Index as a marketing tool to promote their destination as a Muslim-friendly destination to travellers. Meanwhile destinations that have been ranked lower can use the Index to identify the specific criteria and areas that they need to improve on, in order to better appeal to Muslim travellers. By using the detailed analysis in the report, they will be able to better benchmark the services they offer and improve processes to attract more Muslim travellers.

The Global Muslim Travel Index looks at in-depth data covering 100 destinations and is based on several criteria that determine the overall ranking and index score of each destination. This is the first time such thorough insights have been provided into the Muslim travel market.

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