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Crescentrating Wins Responsible Tourism's Prestigious Award At WTM London 

Nov 2021

SINGAPORE, 2 November 2021 – CrescentRating has been named one of the World Responsible Tourism award winners under the "Increasing Diversity in Tourism" category at the WTM London. 

World Responsible Tourism Awards, first launched in 2004, champions the very best work in Responsible Tourism globally. It recognizes businesses and destinations that contribute to the sustainable and responsible tourism industry. Winners are chosen by a group of internationally diverse industry experts.  

This year's categories reflect the relationship between tourism, responsibility, and COVID-19:

• Decarbonising Travel & Tourism

• Sustaining Employees and Communities through the Pandemic

• Destinations Building Back Better Post-Covid

• Increasing Diversity in Tourism

• Reducing Plastic Waste in the Environment

• Growing the Local Economic Benefit

CrescentRating was founded in 2008 in a quest to make the travel industry cater to Muslim travelers and embrace them as part of visitor diversity initiatives. It now provides insights, research, consultancy, training, rating, and destination marketing services to every sector of the tourism industry from Government bodies to hotels to enable Muslim travelers an inclusive segment in the destination. 

Since 2015, CrescentRating has also partnered with Mastercard to develop industry-leading research reports on the Muslim travel market. The "Mastercard-CrescentRating Global Muslim Travel Index (GMTI)" is now the premier resource to benchmark destinations on Halal Travel. 

"We are humbled to receive this award. It is another milestone in raising awareness of Muslim travelers and making them feel inclusive in the tourism sector. We are glad that we have been able to do our part in changing the travel industry's perception of Muslim travelers and help build bridges between communities. As a result, many destinations are now equipping themselves to embrace this segment in their visitor diversification strategy." said Fazal Bahardeen, CEO of CrescentRating & HalalTrip.

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