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ITB Asia kicks off first virtual event: Reinventing Travel in the New Normal

Oct 2020

ITB Asia partners with CrescentRating for the 5th year.

ITB Asia, Asia’s Leading Travel Trade Show, opened its virtual doors for the first-ever virtual event. As one of the industry’s firsts, the three-day event is being hosted online. Almost 900 buyers and 400 exhibitors from all over the world will come together to establish high-quality networks, conduct business, and share their knowledge.

Held on the newly established platform – ITB Community in Asia (ITB Community) - this year’s ITB Asia event also plays host to MICE Show Asia. It marks the debut of Travel Tech Asia.

Katrina Leung, Managing Director of Messe Berlin (Singapore) - organiser of ITB Asia said “We are proud to have quickly pivoted to a fully virtual format that has enabled us to maintain our position as the leading travel trade show in the region. It is now more important than ever before that we provide this opportunity for industry leaders around the globe to come together virtually to share insights, knowledge, and experience to pave the way for the future of the travel trade. Over the next three days, we look forward to closely collaborating with international exhibitors, travel companies, and international buyers to unveil a strong, engaging, and contextually relevant programme.”

Conference line-up to reinvent travel

Now in its thirteenth year, the theme of this year’s event, set against the backdrop of the ongoing pandemic, is “Reinventing Travel in the New Normal”. The over 100-session themed agenda, led by more than 160 international speakers, has been specifically curated to support the travel industry in navigating the current challenges and prepare for eventual recovery.

Partners set to discuss the path to recovery

This year, ITB Asia’s partners also have a strong speaker track. In its fifth year of partnership with CrescentRating for the “Halal in Travel Asia Summit”, this year’s summit focuses on enabling destinations and travel stakeholders to develop their own strategic solutions towards recovery and growth through insights from their Mastercard-CrescentRating Travel Readiness Report and using their Travel Readiness Framework.

The Travel Foundation will run a themed session focussed on “Building Back Better” which will look at what better means to the Future of Tourism Coalition, which has developed thirteen guiding principles to help over 200 companies, destinations, and organisations forge a new path for tourism.

Cruise Lines International Association will focus on preparing for resumption in its session and will answer questions on what the travel trade can do to combat misperceptions and raise awareness of the strict regulations that govern cruises worldwide.

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