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Tourism Australia launches new visitor guide for Muslim tourists

Sep 2015

Over the years, one of the biggest issues that the Muslim traveller has faced has been finding suitable facilities on their trips abroad.

Research by CrescentRating has established how Muslims tourists love travelling and exploring the world in a segment worth $145 billion. The tourism industry is starting to recognise the need to create a strategy to target the Muslim consumer who are quickly establishing themselves as the number one target audience.

Tourism Australia has taken a lead on this front by launching a new visitor guide for Muslim tourists in Australia, reaching out to the Muslim travel market, especially from Malaysia, Indonesia and Singapore. The launch of the visitor guide marks a significant milestone for Australia in promoting itself as a Muslim-friendly destination.

The 68 page guide has been compiled by Tourism Australia and HalalTrip with an aim to enhance the travel experience of Muslim tourists, by placing a focus on several key aspects of Muslim-friendly travel. In addition to showcasing the destination's various attractions and sight-seeing options, the guide provides detailed information on where Muslim travellers can find facilities such as Halal food and prayer facilities in Australia.

The comprehensive guide covers each of the eight major states and territories of Australia and includes the five “must-do experiences” of every region as well as the best places to shop, the best Halal restaurants and mosques of each state. Contact information and directions are also provided so that travellers can locate each site with ease.

The Muslim Travel Guide to Australia is presently available in English in the form of a printed version as well as a free downloadable e-book. The printed guides are being distributed amongst various travel agents and partners in the region while the online version is available for download on the HalalTrip website.

To download the Muslim Travel Guide to Australia, please visit the below link:


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