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Jul 2016

Impact of Ramadan on Non-OIC Destinations

According to the MasterCard-CrescentRating Ramadan Travel Report 2016, from 2016 to 2030, the positions of the non-OIC destinations will vary significantly due to the increase in attractiveness of OIC destinations for Muslim travelers during the month of Ramadan.

In 2016, only four non-OIC destinations appear in the top 20 rankings. With the rise of rankings of OIC countries from 2023 to 2030, there will only be two non-OIC destinations in the top 20 rankings from 2025 to 2030.

Overall, non-OIC destinations will remain largely less attractive for Muslim travelers in Ramadan from 2016 to 2030. The impact of this will be a decline in Muslim tourist arrivals into non-OIC countries, during Ramadan in the years 2023 to 2030.

 

Key Steps to Attracting More Ramadan Travelers to Non-OIC Destinations

  • Non-OIC destinations which have a good level of services during Ramadan could focus on attracting Muslim travelers from neighboring countries for shorter visits.
  • Highlight the level of Muslim friendly services in their travel segments especially offered in the month of Ramadan.
  • They could also focus on offering unique Eid gateways.

 

Download the full MasterCard-CrescentRating Ramadan Travel Report 2016 here

 

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