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Sustainability in the Travel Industry: Are Destinations Meeting the Demand | Halal In Travel Global Summit 2023

Aug 2023

As the travel industry embarks on a path of recovery and reawakening after the pandemic-induced slumber, the pressing need for sustainability has taken center stage. The recent Halal in Travel Global Summit 2023, hosted by CrescentRating, brought together eminent voices to discuss the intricate interplay between travel, sustainability, and responsibility.

With distinguished panelists representing diverse sectors of the tourism landscape, the session examined the current state of sustainability within destinations and posed vital questions: Are these destinations truly meeting the demand for responsible tourism? This article delves into the insights gleaned from the session, where Kevin Phun (Founder & Consultant of the Center for Responsible Tourism Singapore), Asma Ghazouani (Sustainability Consultant of ENGIE Impact), and Dr. Barkathunnisha (Co-Founder of World Women Tourism) shared their expertise and perspectives.

Urgent Need for Sustainable Travel

The urgency of addressing environmental impacts, both pre-pandemic and post-pandemic, has become paramount. Singapore, a global leader in sustainable initiatives, is at the forefront of the commitment to a greener future. Initiatives like Singapore's Green Plan 2030 and the MICE and Hotel Sustainability Roadmap highlight the comprehensive approach taken by the nation toward sustainable tourism. The discussion emphasized that the resurgence of travel amplifies the imperative of addressing these environmental concerns with greater intensity.

Voices of Expertise

The panelists brought to the fore their extensive experience and insights, sharing perspectives on responsible tourism, sustainability, and the challenges faced by the industry.

Kevin Phun: Advocating Responsible Tourism

Phun, a stalwart pushing the agenda of sustainability and responsible tourism, introduced himself as the driving force behind the Center for Responsible Tourism Singapore. With a career spanning decades in the travel sector, Phun's commitment to training, teaching, and consultancy resonated throughout the session. Notably, he detailed an ongoing project in Singapore, focusing on incorporating "glamping" into green spaces, showcasing his dedication to innovative, eco-friendly tourism practices.

Asma Ghazouani: Navigating Sustainability Challenges

Ghazouani brought her expertise in advising clients on decarbonization roadmaps and offsetting strategies. She highlighted the delicate balance between tourism and environmental preservation, shedding light on the crucial role of collaboration between governments and private enterprises. Her focus on sustainable aviation fuels and the need for systematic frameworks echoed the comprehensive approach necessary to create a positive impact.

Dr. Barkathunnisha: Empowering Women in Tourism

Dr. Barkathunnisha contributed her insights on the role of women in driving sustainable tourism. Her emphasis on promoting collaborations between public and private sectors to share best practices underscored the significance of collective efforts. Dr. Barkathunnisha's call for promoting sustainable travel destinations and the pivotal role of education in catering to Muslim travelers' needs highlighted a holistic approach to responsible tourism.

Collaborations and Partnerships

The discussion emphasized the power of collaborations and partnerships between governments, private sectors, and communities. Case studies from destinations like Kerala and Cape Town showcased how synergies can drive positive change. Collaboration offers a platform to share expertise and best practices, amplifying the impact of sustainable initiatives.

Prioritizing Ecology and Community

Recognizing the profound impact of nature on well-being, the panelists stressed the importance of prioritizing ecological systems. Sustainability enriches the natural and heritage ecosystems and rejuvenates destinations, making them more appealing to conscious travelers. The conversation underlined the significance of prioritizing communities and advocating responsible tourism's positive effects on local societies.

The Power of Certification and Communication

Certification emerged as a central theme, with panelists highlighting the need for credible frameworks to validate sustainable claims. All experts emphasized the power of proper certifications, advising destinations and operators to adopt such frameworks to assure travelers of their commitment to sustainability. The value of transparent communication in conveying sustainability initiatives was emphasized, urging industry players to articulate their efforts effectively to consumers.

Balancing Choices and Education

The debate over whether limiting travel choices for sustainability contradicts the essence of travel raised intriguing questions. The panelists acknowledged that education and communication are pivotal in influencing travelers' choices. Rather than enforcing limitations, empowering travelers with knowledge about responsible practices helps them make mindful decisions.

Sustainable Aviation and Accommodation

The focus shifted to transportation and accommodation, two cornerstones of the travel experience. Sustainable aviation fuels emerged as a mainstream innovation, highlighting the industry's strides in decarbonizing air travel. The discussion extended to unique accommodations such as glamping and tiny houses, showcasing how simplicity and eco-friendliness can offer travelers authentic and enriching experiences.

As destinations pivot towards sustainability, investment and financial implications come into play. The panelists shared examples like Bhutan's Sustainability Development Fund, demonstrating how financial commitment can drive sustainable practices. Emerging trends such as educational trips to ecologically impacted destinations and the rising demand for responsible travel underline the industry's evolution.


The Halal in Travel Global Summit 2023 encapsulated the resounding commitment of industry experts toward a greener future. The dialogue touched upon challenges, best practices, and emerging trends, underscoring the collective responsibility to nurture responsible tourism. With voices like Kevin Phun, Asma Ghazouani, and Dr. Barkathunnisha at the forefront, the panel illuminated a path that marries travel's joys with the imperative of safeguarding our planet.

In the ever-evolving landscape of travel, sustainability emerges as the guiding star. As the industry navigates challenges and embraces opportunities, one truth resonates: the journey to a responsible and sustainable future demands the unwavering commitment of all stakeholders, from travelers and destinations to governments and corporations.

More information and sessions of Halal In Travel Global Summit 2023 are available through this link!

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