WELCOME TO THE SPILLING THE TEA ON GEN Z

Encapsulating the needs and motivations of this generation, this exploration focuses on 19 to 24-year-old Muslim travelers, or as they are referred to - Gen Z. The report based on interviews of 20 Gen Z travelers, all with stories of their own will unfold how they travel as Muslims, how they are different from Millennials, and how are they adapting to change. It is imperative that we understand where Gen Z is placed within the Muslim travel market ecosystem. These are the same people who will eventually enter the workforce and contribute significantly to the global economy. 

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