WELCOME TO THE MASTERCARD-CRESCENTRATING MUSLIM GEN Z: THE NEXT GENERATION OF TRAVELERS

In this 24th report in the Mastercard-CrescentRating Muslim Lifestyle market reports series, we take a deep dive into the behavior and preferences of Muslim Gen Z travelers. Generation Z has taken center stage in the discussions of future travel. Muslim Gen Zs represent 27.2% of the global Muslim population. They are actively redefining what it means to travel. They will lead the narrative of the next phase of the development of Halal travel and will play a crucial role in championing sustainability initiatives. We trust the insights of this report will help all travel and tourism stakeholders prepare for these young explorers as they embrace sustainability in their future travels.

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