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Thailand rolls out new campaign to woo Muslim travellers

The Tourism Authority of Thailand (TAT) is allocating 10–15 per cent of its annual marketing budget to a new campaign focused on promoting the country as a Muslim-friendly tourism destination. The Muslim Friendly Destination campaign was launched at the recently-held Thailand Travel Mart Plus.

In addition to Muslim countries in the region such as Brunei, Malaysia and Indonesia, Thailand's promotional activities look to target destinations such as Dubai, North Africa and Europe. The strategy will also attempt to tap emerging source markets such as Kazakhstan and Uzbekistan, as well as large Muslim communities in non-Muslim countries including England, Germany and Canada.

For more information, please visit: http://www.ttgasia.com/article.php?article_id=25249