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GMTI 2016 Results and Summary of Findings

Now in its second year, MasterCard-CrescentRating Global Muslim Travel Index has evolved to cover 130 destinations against a total of 11 criteria and continues to provide comprehensive benchmarks to help track the growth of the lucrative Muslim travel segment.

The resulting rankings of the top OIC and non-OIC destinations have been listed below:
 

The top 10 OIC destinations in the GMTI 2016

RANK

GMTI 2016 RANK

DESTINATION

SCORE

1

1

Malaysia

81.9

2

2

United Arab Emirates

74.7

3

3

Turkey

73.9

4

4

Indonesia

70.6

5

5

Qatar

70.5

6

6

Saudi Arabia

70.4

7

7

Oman

70.3

8

9

Morocco

68.3

9

10

Jordan

65.4

10

11

Bahrain

63.3

 

The top 10 non-OIC destinations in the GMTI 2016

RANK

GMTI 2016 RANK

DESTINATION

SCORE

1

8

Singapore

68.4

2

20

Thailand

59.5

3

21

United Kingdom

59.0

4

30

South Africa

53.1

5

31

Hong Kong

53.0

6

31

France

51.6

7

33

Taiwan

50.1

8

34

Japan

49.1

9

35

Sri Lanka

49.0

10

36

United States

48.9

 

Malaysia continues to top the rankings in 2016, even against the backdrop of additional criteria. Malaysia has topped previous rankings produced by CrescentRating since 2011 and this is the sixth year in a row that Malaysia has been able to maintain its number one position as the best destination in the world for Muslim travellers. The destination has consistently maintained its standing amongst the main three themes of family-friendly holiday & safe travel destination, Muslim-friendly services & facilities at the destination, and the Halal awareness of the destination and its destination marketing.

Meanwhile, Turkey has been overtaken by United Arab Emirates for the second spot, while Indonesia has improved its ranking to move to 4th place. Among the non-OIC countries, Singapore retained its top position while Taiwan and Japan have continued to improve their overall ranking. 

Although OIC destinations have a distinct advantage due to having Muslim-friendly facilities and services, some non-OIC destinations are specifically targeting the “Muslim Holiday” market and adapting their services to attract them. GMTI 2016 shows that many non-OIC destinations are moving up the ranking at a faster pace. 

To access the complete Global Muslim Travel Index 2016, please visit: https://www.crescentrating.com/mastercard-crescentrating-global-muslim-travel-index-gmti-2016.html