As one of the important criteria, GMTI takes into account the popularity of a destination for holidays as well as its family friendliness. More than 50% of Muslim tourists travel with their families - a much higher percentage compared with other travel segments. So GMTI takes into account the level of family friendly activities the destination offers.
Two main metrics are studied for these criteria:
1) The overall visitor arrivals at the destination in 2014
2) The availability of activities such as shopping, sightseeing, architecture, arts and culture, nature and wildlife, beaches, etc.
To access the complete Global Muslim Travel Index 2015, please visit: http://gmti.crescentrating.com/mastercard-crescentrating-global-muslim-travel-index-2015-gmti2015.html