HalalTrip is partnering with celebrity chefs across various destinations to launch unique Halal culinary tours for food and travel enthusiasts.
With Muslim visitors expected to spend approximately USD $28 billion on food alone by 2017, HalalTrip has created bespoke tours to allow participants to fully immerse themselves into the food culture of the destination.
The debut tour will be officially launched in Singapore next month with celebrity chef Mel Dean called ‘Cook, Dine & Explore in Singapore”.
The 3-day complete food experience tour will include cooking and tasting a variety of authentic Singaporean and international dishes while exploring the city.
HalalTrip hopes to launch two tours this year in Singapore with plans to create similar packages across Asia Pacific and Middle East over the next 12 months with local renowned chefs.
As part of the tour Chef Mel Dean will accompany the participants to some of Singapore’s best Halal restaurants, hawker centres and cafes. The tour will also include sourcing fresh ingredients followed by a hands-on experience in cooking local and fusion dishes with the chef.
Chef Mel Dean said: “I am really excited to partner with HalalTrip in this first series of Halal food tours set in Singapore.
“Being in the food and culinary related industry for 23 years, I know that the city has plenty of undiscovered Halal eateries with unique food which I am eager to share with tour participants from around the world.”
Raudha Zaini, marketing manager of HalalTrip, said: “The recent trends that we see at HalalTrip.com highlights a growing demand for more local experiences especially Halal versions of authentic cuisines belonging to the destination itself.
“This tour has been designed specifically to cater for food enthusiasts to fully understand and appreciate local cuisine culture with an expert chef.
“Our aim is to develop similar tours across the major cities in Asia and possibly to places like the Middle East over the next year.”
The first three-day getaway will commence in Singapore from November 11 to 13 while the second tour will be from December 2 to 4. Dates for subsequent tours will be announced at a later date. The first tour will be screened as a three-part webisode on MODESTyle TV’s online channel.
Chef Mel Dean has been in the food and beverage industry since 1993. He is one of the pioneers in the early 90’s of unique eclectic Halal Asian, fusion and international cuisines and has catered to a wide range of audience from corporate, celebrities, ministers to royalties.
The MasterCard-CrescentRating Muslim Travel Shopping Index (MTSI) 2015, the most comprehensive research that has been released on the behaviour of shopping and dining by Muslim travelers, revealed that the dining expenditure of Muslim travelers amounted to $26.1 billion and represented 18% of their total travel expenditure.
The Muslim travel market is expected to reach 168 million visitors by 2020 with a total expenditure exceeding US$220 billion.
Full details of the tour which will cost SGD $495 per person and how to book can be found at www.halaltrip.com/singapore-halal-food-tour
Cook, Dine and Explore in Singapore with Chef Mel Dean at a glance
Day 01 – Friday
- Check in at hotel in a central & historical part of Singapore
- Meet & greet with other foodies over dinner at a quaint restaurant around Arab St.
Day 02 – Saturday
- Light breakfast at Tekka Market with Chef Mel Dean.
- Buying of cooking ingredients at Tekka Market.
- Hands-on culinary workshop followed by lunch.
Singapore Fish Head Curry
Indian Fried Chicken
- Private city tour of Singapore
- Café hop in Arab Street – Dinner at a Halal café.
- Coffee & Dessert at a Halal Café in Arab St.
Day 03 – Sunday
- Light breakfast at Geylang Market with Chef Mel Dean.
- Free time around Joo Chiat Rd.
- Lunch at a restaurant offering authentic Malay cuisine.
CHEF MEL DEAN
Singapore’s celebrity Chef Mel Dean’s versatility is evident in the multiple talents he brings to the field as the founder of Kapowww by Chef Mel Dean Pte Ltd,Lifestyle Private Chef, Food Consultant, Brand Ambassador, Pop Up Restaurateur, Food Columnist, Food Critic, Speaker, Recipe Developer, Culinary Host, Co Author for 3 cookbooks together with the International renowned Celebrity Chef Martin Yan, Chef Wan, Chef Tony Khoo and members of the culinary fraternity from all around the globe.
A colorful personality known to many, Chef Mel Dean has been in the Food & Beverage industry since 1993, being one of the pioneers back in the early 90’s that catered unique eclectic Halal Asian, Fusion and International cuisines to thousands of his clientele ranging from the niche markets, corporate, celebrities, ministers and royalties. The brainchild for the first Pop Up Restaurant in Singapore was the beginning of his culinary revolution.
Chef Mel is extremely passionate about what he does such and shares his culinary repertoire and enthusiasm for food through his innovative and interactive cooking workshops and live cooking demonstrations both local and overseas with audience participation are crowd pleasers.
Chef Mel Dean had reviewed more than 100 hundred cafe and restaurants in Singapore
Chef Mel will be developing his own line of culinary products and merchandise and more exciting collaborations projects in 2016 both locally & overseas.
HalalTrip is an online travel website specialising in Halal and family-friendly travel which allows consumers to book flights, hotels and packages to destinations across the world via its website and app. It is wholly owned by Crescentrating Pte Ltd - the world's leading authority on Halal travel.
For more information on HalalTrip please visit http://www.halaltrip.com/