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From Recovery to Innovation: A Journey Through Halal in Travel Global Summit 2021-2023

May 2024

The Halal travel market is a dynamic and rapidly growing sector, projected to reach a staggering 230 million travelers and $225 billion in expenditure by 2028. Recognizing this potential, CrescentRating's Halal in Travel Global Summit (HITGS) has emerged as a premier platform for industry leaders, stakeholders, and travel enthusiasts to navigate this exciting landscape.

This article explores the evolution of HITGS from 2021 to 2023, highlighting the key themes and discussions that have shaped the discourse on Muslim travel. It also serves as a springboard for the upcoming HITGS 2024, an event poised to address the most pressing issues and opportunities in this flourishing market.

Setting the Stage: HITGS 2021

The inaugural HITGS in 2021 focused on "Setting the Stage for the Next Chapter of Halal Travel." Industry veterans like Fazal Bahardeen, Founder & CEO of CrescentRating, and Riyanto Sofyan, Chairman of Indonesia Halal Tourism Association, explored strategies for sustainable Muslim-friendly tourism and the impact of the pandemic. Discussions also delved into the surging popularity of alternative payment methods, the evolving landscape of air travel, and the need to rethink travel experiences for a post-pandemic world.

A significant portion of HITGS 2021 addressed the impact of COVID-19 on various travel segments, including MICE (meetings, incentives, conferences, and exhibitions). Experts like Mohamed Firhan Abdul Salam from the Singaporean Tourism Board and Noor Ahmad Hamid from the Malaysia Convention & Exhibition Bureau explored strategies for adapting to the "new normal." Additionally, the summit addressed the crucial role of capability building within the OIC (Organization of Islamic Cooperation) destinations and the importance of empowering women in travel through conversations with prominent Muslim female travelers.

Navigating the Recovery: HITGS 2022

HITGS 2022 focused on "The Next Phase of Muslim Travel Market." With the world cautiously emerging from the pandemic, discussions centered on reviving travel and tourism. A key highlight was the session on "Welcoming Muslim visitors to New York City & Cape Town," featuring Fazal Bahardeen alongside tourism leaders from these iconic destinations. The summit also explored the potential of the cruise industry for Muslim travelers, the growing demand for easier access to halal food, and the ongoing challenges of talent development in a post-pandemic world.

HITGS 2022 didn't shy away from venturing beyond traditional topics. The summit explored the transformative power of technology, featuring sessions on innovation in Halal tourism platforms and the role of blockchain and cryptocurrency in the Muslim lifestyle space. It also recognized the significant contributions of individuals with the "HalalTrip 40 Personalities - Making a Difference" segment. Discussions on rebuilding customer experiences, the evolving landscape of Hajj & Umrah in the digital age, and the rise of spiritual tourism in the post-pandemic era rounded out the comprehensive program.

Driving Responsible Growth: HITGS 2023

HITGS 2023 focused on "Driving Responsible & Inclusive Growth: Empowering Muslim Travel." Recognizing the growing importance of sustainability and responsible tourism, the summit explored the intersection of Islamic teachings and environmental consciousness. Experts also delved into the transformative potential of Artificial Intelligence (AI) with a session on "What ChatGPT and AI Mean for The Future of Travel."

Building on the momentum of discussions around women in travel, HITGS 2023 dedicated a session to "Empowering Muslim Female Travelers." It explored the challenges and opportunities faced by this growing demographic. The summit also addressed the crucial need for destinations to meet the evolving sustainability demands of Muslim travelers and understand the travel preferences of Gen Z Muslim travelers. The launch of the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2023 report provided valuable insights into the current state of the Muslim travel market.

HITGS 2024: Unveiling the Future of Muslim Travel

The unparalleled success of HITGS over the past three years positions it as a true thought leader in the Muslim travel industry. As with every edition, HITGS 2024 promises to be a revelation, gathering the brightest minds and most passionate changemakers to shape the future of Muslim travel.

While specific details on the upcoming program are still under wraps, one thing is certain: HITGS 2024 will be a treasure trove of insights, industry updates, and forward-thinking discussions! The Muslim travel market is brimming with potential, but it's also constantly evolving. HITGS 2024 will equip you with the knowledge and connections to stay ahead of the curve. Gain access to the latest industry trends, consumer insights, and expert analysis to inform your travel business strategies.

Mark Your Calendar and Get Ready to Be Inspired

Halal In Travel Global Summit has established itself as a premier platform for stakeholders in the Muslim travel industry to connect, share knowledge, and forge new collaborations. The upcoming HITGS 2024 promises to be even more dynamic, bringing together thought leaders, travel experts, and passionate individuals to shape the future of Muslim travel.

If you are a travel professional, destination marketer, entrepreneur, or simply someone with an interest in Muslim travel, HITGS 2024 is an event you cannot afford to miss. Together, let's chart the course for a future where Muslim travel thrives and empowers travelers to explore the world with confidence and purpose.

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