Crescentrating was participating for the first time in ITB Berlin. Andac Erkek, the business development manager, was very excited by the interest of the Hotels and tour operators in the unique offering of Crescentrating, which allows the travel service providers to promote their services and facilities to the fast-growing Halal-conscious traveler market.

Andac said, "By the time we are at ATM (2010 Dubai), we will have quite a lot of Hotels who would have joined our Crescentrating program". Around 80 Hotels from 9 countries have already signed up to join the program since its launch at ITB Asia in October 2009.

Crescentrating's next stop on the exhibition calendar is ATM Dubai from the 4th to the 7th of May, followed by a roadshow to Riyadh, Jeddah, and Doha.