The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler
The Halal food and beverage market is on the rise, with research showing that it has expanded to a value worth $1.1 trillion in 2013.
The Halal food and beverage market - which includes products ranging from raw Halal meats to processed food and cold drinks - presently accounts for over 16% of the world's entire food and beverage market and is expected to increase to around $1.6 trillion over the next four years.
For the full article and more information, please visit: http://www.emirates247.com/business/global-halal-food-market-seen-growing-to-1-6-trillion-by-2018-2014-08-11-1.559037
Muslim travellers tend to check the availability of certain facilities before deciding on a hotel or accommodation option. The extent to which services and facilities for Muslim travellers - such as Halal food and prayer facilities – are available play a major role in their decision making process. Hotels that offer a certain level of facilities for Muslims will be the preferred choice of accommodation amongst Muslim travellers.
The Muslim travel market is being treated as a growth market asset class by an increasing number of countries around the world. Several countries are implementing steps that enable them to better-accommodate Muslim travellers. Japan is one such country and has been setting up Halal restaurants, prayer facilities and other important preconditions required by Muslim travellers.
For the full article and more information, please visit: http://expo-halal-international.com/web/exploring-the-100-billion-plus-muslim-travel-market/
Airports cater to various types of travellers from around the world and see large numbers of passengers throughout the year. Good airports should be capable of providing facilities that cater to the diverse needs of travellers. With the Muslim travel market being one of the fastest growing market segments in the industry, it is of great importance that airports ensure that they are able to cater to the specific needs of Muslim travellers.
Having been named a destination for the "best and most affordable healthcare" by International Living magazine, Malaysia is quickly becoming a popular destinations in South Asia for Halal medical tourism.
Though it is a relatively new player in the market, Malaysia's high quality care, lower costs and shorter recovery time have resulted in the number of foreign travellers seeking medical care in Malaysia to double to around 770,000 within the span of five years.
With use of the halal treatments, Malaysia expects a larger share of the Muslim market. By offering patients Halal options such as gelatin-free and porcine-free products, Malaysia aims to reach out to Halal-conscious patients by offering them a medical alternative.
For the full article and more information, please visit: http://news.yahoo.com/malaysia-tries-parlay-appeal-muslim-visitors-medical-tourism-211718777.html
The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.
With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.
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