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The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler

CrescentRating is the trailblazing travel and tourism business that has been enabling its clients to increase sales and profitability by effectively connecting with the niche and lucrative Halal conscious Muslim traveler.

Since 2009, we have been driving sales and profitability for a broad range of our clients across the globe by enabling them to better connect with the Muslim traveler. Our in-depth understanding of the lifestyle, behaviour and specific needs of the Muslim traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and minds of the Muslim traveler and capture a significant share-of-wallet of this segment.

Whether you are a tourism board, a hotel chain, a mall operator, an airport, a hospital or a tourist attraction, we can provide an array of services that enable you to evaluate your current offerings and build your capabilities to better appeal to the Halal conscious Muslim traveler.

Who can benefit from our expertise


Understand the Muslim Travelers

We offer an extensive suite of onsite workshops, training modules and webinars that enable you and your staff to better service the Halal-conscious Muslim traveller.


Adapt products and services

We help you evaluate your current offerings and offer strategic recommendations for improvements. Our rating helps you benchmark your services and facilities.


Reach out to the Market

We help destinations and businesses effectively connect with the Muslim traveller. These include Destination Marketing Strategy development, Muslim Visitor Guide development, etc.

CrescentRating Standards

Crescentrating Standards

CrescentRating is the globally recognized independent rating and accreditation standard for Halal-friendly travel services. Our ratings and accreditations are trusted by a growing audience of Halal-conscious leisure and business travelers who rely on our insights to make key travel decisions for themselves and their families. Contact us now to get your services and facilities CrescentRated.

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Annual Ranking

Every year, we rank holiday destinations around the world based on their overall Halal/Muslim-friendliness. Rankings are based on in-depth research and analysis of data such as the availability of Halal food, prayer facilities and Muslim-friendly accommodation options. Browse through our rankings over the years.

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CrescentRating News


Halal Tourism Takes Off in Thailand

Written bySubhashini
on 24 July 2015

The Tourism Authority of Thailand projects a huge increase in Muslim visitors from the year 2016 onwards - particularly from the neighbouring countries of Indonesia, Malaysia and Brunei Darussalam. This increase in Muslim visitors is owed to the upgrading of Muslim-friendly facilities in the destination - with Halal food and prayer facilities becoming readily available and an increasing investor interest...

How catering to the Muslim Traveller can boost a country’s economy

Written bySubhashini
on 10 July 2015

Muslim travellers globally represent a major niche market in the travel and tourism industry. Being a young demographic growing in affluence, the Muslim travel market is increasingly asserting its unique needs on the tourism industry globally. This article explores how catering to Muslim travellers can benefit and boost a country's economy. The Muslim travel market is one of the most lucrative...

Singapore to Launch Halal Travel Guide Book

Written bySubhashini
on 10 July 2015

The Singapore Tourism Board has launched a Halal travel guide book for Muslim travellers and tourists to the country. The Halal travel guide book was compiled in connection with the country's 50th Independence Day and offers a vast amount of useful information for Muslim travellers and tourists. Director of the Singapore Tourism Board for Indonesia Michele Wooi noted that Singapore has...

Profiling the Lucrative Muslim Traveller

Written bySubhashini
on 10 July 2015

Muslim travellers globally represent a major market opportunity and is increasingly becoming an important segment in the travel, tourism and hospitality industry. Worth as much as $145 billion and expected to grow at around 5% every year, this highly lucrative market is is one the world's most rapidly growing travel markets.   As proven by statistics and figures, it is becoming clearly...

Grand BlueWave Hotel Shah Alam Malaysia Awarded the Highest Possible Muslim-friendly Rating of 7

Written bySubhashini
on 23 June 2015

Having earned itself the highest-possible Muslim-friendly rating of 7 by CrescentRating, Grand Bluewave Hotel Shah Alam is one of Malaysia's finest Halal-friendly hotels located in the in the heart of Shah Alam. The luxurious 5-star hotel is an excellent option for business travellers and offers Muslim guests a wide range of services and facilities that cater to all their requirements.

Chinese Muslims to drive Halal tourism growth

Written bySubhashini
on 22 June 2015

China’s growing Muslim population has been identified as a high potential source market for Islamic destinations. Experts note that the rapid expansion of China’s Muslim population has resulted in inflated demand for travel from China to centres of the Islamic faith. By 2030, China’s Muslim community is expected to represent 2.1% of the Republic’s total population. China is becoming the largest source...

Al Jawhara Hotels & Apartments: Excellent Muslim-Friendly Facilities Perfected by Traditional Islamic Hospitality

Written bySubhashini
on 22 June 2015

The Jawhara group of hotels comprise an impressive portfolio of two Muslim-friendly hotels - Al Jawhara Gardens Hotel and Al Jawhara Metro Hotel - as well as a luxury apartment complex - Jawhara Hotel Apartments – located in the heart of Dubai. Each accommodation option has been awarded high Muslim-friendly hotel ratings by CrescentRating and offers a wealth of facilities...

East Lancashire firms urged to target Halal tourism

Written bySubhashini
on 22 June 2015

Businesses in East Lancashire who supply products and services to Muslims are being urged to tap into the global boom in halal tourism. Industry experts stated that Halal tourism could provide a key growth area for the Lancashire economy - especially the huge Turkish travel market. They noted that regardless of faith, those those who provide products for Muslim consumers will be...

Thailand rolls out new campaign to woo Muslim travellers

Written bySubhashini
on 22 June 2015

The Tourism Authority of Thailand (TAT) is allocating 10–15 per cent of its annual marketing budget to a new campaign focused on promoting the country as a Muslim-friendly tourism destination. The Muslim Friendly Destination campaign was launched at the recently-held Thailand Travel Mart Plus. In addition to Muslim countries in the region such as Brunei, Malaysia and Indonesia, Thailand's promotional activities look...

Royal Plaza on Scotts: A Luxury Retreat for Muslim Travellers in Singapore

Written bySubhashini
on 22 June 2015

Being one of Singapore's most reputed hotels, Royal Plaza on Scotts is an award-winning luxury hotel located a mere 5 minute walk away from Orchard Road – the country's popular retail and entertainment hub and prominent tourist attraction. The world-renowned 4 star business hotel in Singapore is an excellent option for Muslim travellers and offers numerous Halal-friendly facilities for guests....

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We are focused on helping Muslim travelers explore the world

As the Pioneer and world leader in facilitating the development of Halal/Muslim Friendly Travel worldwide, we are passionately focused on helping Muslim travelers explore the world with peace of mind...

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Book Hotels, Packages and Flights - allows travellers to book flights, hotels and Halal/Muslim friendly holiday and tour packages online. HalalTrip provides travel tips and information on destinations, attractions, airports, Halal restaurants and mosques around the world, with details on what they can offer to Halal-conscious travellers.

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After hearing CrescentRating present at the WTM in Kuala Lumpur it was clear they had excellent knowledge on Halal travel that would be beneficial to our New Zealand tourism industry. We invited Fazal to New Zealand to assist us with a roadshow of workshops for our New Zealand operators to build their knowledge of this market’s need and how be...

Ms. Mischa Mannix –Opie
Regional Manager, South & South East Asia at Tourism New Zealand
Aug 07, 2014

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