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CrescentRating has evaluated destinations around the world over the last four years and ranked them based on how well they cater to Muslim travellers. This article takes a closer look at MasterCard-CrescentRating Global Muslim Travel Index and how it became a benchmark for the Halal tourism industry.

In 2011, CrescentRating published the first ever research into the Halal travel market with the release of the Top 10 Muslim-friendly holiday destinations. 

A year later, the report was enhanced to include new data to distinguish between destinations with a large Muslim population (OIC member states) and others. The 2012 report included rankings of the Top 10 Muslim friendly OIC holiday destinations and Top 10 Muslim friendly non-OIC holiday destinations.

Muslim travellers globally represent a major niche market in the travel and tourism industry. Being a young demographic growing in affluence, the Muslim travel market is increasingly asserting its unique needs on the tourism industry globally. This article explores how catering to Muslim travellers can benefit and boost a country's economy.

The Muslim travel market is one of the most lucrative and fastest growing markets in the world. By 2020, the annual global expenditure of Muslim travellers is expected to increase to as much as $192 billion – making up 13.4% of the world's total travel expenditure. Muslim-friendly tourism is also expected to grow at a rate of 4.79% over the next five years - much faster than conventional tourism which sees a growth rate of only 3.8% in comparison. The world's Muslim population itself is expected to be around 25% of the entire population by 2020 and will provide a wealth of opportunities to stakeholders in the tourism industry.

Singapore to Launch Halal Travel Guide Book - 5.0 out of 5 based on 1 vote

The Singapore Tourism Board has launched a Halal travel guide book for Muslim travellers and tourists to the country. The Halal travel guide book was compiled in connection with the country's 50th Independence Day and offers a vast amount of useful information for Muslim travellers and tourists.

Director of the Singapore Tourism Board for Indonesia Michele Wooi noted that Singapore has a lot to offer to Muslims tourists, and the compilation of a Halal travel guide book is a testament to this fact.

Muslim travellers globally represent a major market opportunity and is increasingly becoming an important segment in the travel, tourism and hospitality industry. Worth as much as $145 billion and expected to grow at around 5% every year, this highly lucrative market is is one the world's most rapidly growing travel markets.


As proven by statistics and figures, it is becoming clearly evident that reaching out the Muslim travel market will unfold a wealth of opportunities and new ventures for the travel industry. However, in order to reach out to this lucrative market, it is important to first gain a thorough understanding of the Muslim traveller and their needs and preferences.

Having earned itself the highest-possible Muslim-friendly rating of 7 by CrescentRating, Grand Bluewave Hotel Shah Alam is one of Malaysia's finest Halal-friendly hotels located in the in the heart of Shah Alam. The luxurious 5-star hotel is an excellent option for business travellers and offers Muslim guests a wide range of services and facilities that cater to all their requirements.

China’s growing Muslim population has been identified as a high potential source market for Islamic destinations.

Experts note that the rapid expansion of China’s Muslim population has resulted in inflated demand for travel from China to centres of the Islamic faith. By 2030, China’s Muslim community is expected to represent 2.1% of the Republic’s total population.

China is becoming the largest source market for international travel in general with 67.5 million trips taken by Chinese travellers in 2014. Annual Chinese arrivals are expected to hit the 97 million mark by 2023, following a growth trajectory of 5.1% per annum over the next decade.

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