Faith based values and needs are increasingly influential in the purchasing decisions of Muslim consumers. This is already reflected in the choices they make regarding food or conducting financial transactions.
“Numbers don’t lie” may be a cliché, but it is still very true!
During 2007/2008, when we started our plans to launch Crescentrating, it was not really driven by numbers, but more out of a passion to help Muslim travellers make educated choices when they travel. However as we started our journey in 2009 by launching crescentrating.com and our rating system to rate travel services, it was obvious that we needed more than enthusiasm and passion to convince the industry to take note of these travelers.
Following on from my first post on why travel will be a key sector in the Halal market (Part 1), here is how the unique characteristics of this segment provides a sustainable growth segment for the travel industry.
When it comes to travel, Muslims as a community are unique. From a very young age, they develop the lifelong desire to perform Hajj, which is to travel to Makkah in Saudi Arabia and perform a set of acts of worship.
Hajj, being one of the 5 basic pillars of Islam, is obligatory upon all Muslims who are able to perform it once in their lifetime. Hajj is performed from the 8th to 12th day in the 12th Month of the Muslim calendar. Umrah is a pilgrimage to Makkah, which can be performed at any time of the year.
The Global Islamic Economic Summit (GIES) 2013 is just around the corner. The much anticipated event will take place on the 25th-26th November 2013 at the Madinat Jumeirah, Dubai, UAE under the patronage of Vice President & Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum.
The event will give an opportunity to all stake holders in the Halal and Islamic market space to engage in discussions that will impact the future of these industries. Travel being one of the key segments which will be discussed, I wanted to share a few of my thoughts on this space.
The Durban Chamber of Commerce & Industry, in partnership with Durban Tourism, will be hosting South Africa’s 1st Halaal Tourism Conference at the Elangeni Hotel, Durban on 29 May 2013.
FLAVOURS OF SIAM AT AQUAMARINE(1 to 31 March 2013)
Singapore, February 2013
Savour your favourite Thai dishes at AquaMarine as we bring Guest Chef Aek Charttrakul and his team from Bangkok’s Suan Dusit International Culinary, only in the month of March.
Be transported to the Land of Smiles as AquaMarie transforms into a mini Thailand complete with traditional music and decorations. Whet your appetite with Chef Aek’s signature dishes including appetisers such as Kao Tang Na Tang (Crispy Rice Crackers with Chicken Dip), Mee Krob (Crispy Noodles in Sweet & Sour Sauce) and Yam Pla Duk Foo (Crispy Catfish & Green Mango Salad).