The World's Leading Authority on Halal Travel - Connecting you to the Muslim Traveller
The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.
With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.
Europe is hosting the first-ever international conference on halal tourism to look at how the industry can capitalise on one of the fastest growing sectors in the world.
The Halal Tourism Conference, which is being held on 22 and 23 September 2014, will bring together the global travel industry to discuss ways of tapping into this niche market.
The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
Local businesses in a range of fields and sectors are being encouraged by the municipal government to become more Muslim-friendly and are being told to implement steps that enable them to better serve Muslim travellers.
Chiba is presently a popular tourist destination and sees a growing number of Southeast Asian travellers to the city.
For the full article and more information, please visit: http://www.eat-halal.com/city-of-chiba-aims-to-be-japans-muslim-friendly-center/
Ramadan is the religious observance of fasting in Islam and Muslims fast this whole month annually. The date cannot be determined in advance due to the nature of the lunar calendar, however it is expected to begin around the 27th or 28th of June 2014. The dates may vary from country to country as Muslims have to begin and end the month of Ramadan after sighting the new moon. This month is a special month for Muslims around the world and observing fast is a compulsory act of worship if you are an adult although most children take part in this ritual as well. The fast should to be observed from sunrise to sunset and as it is the month of seeking repentance, Muslims need to spend a lot of time in prayer. Most Muslims don’t travel much during this month unless it is on pilgrimage to Makkah. But when it is essential to travel on work or for other reasons, Muslims are mostly reluctant travelers because finding Muslim-friendly facilities are not easy in most countries.
The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe. The countries within this region are Egypt, Iran, Turkey, Iraq, Saudi Arabia, Afghanistan, Yemen, Syria, the United Arab Emirates, Israel, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Cyprus and Bahrain. Although this region is the smallest, it is the fastest growing tourist generating region in the world, with the outbound travel segment- growing at a very rapid rate and is expected to increase further in the coming years. This surge in outbound travel is the result of stronger economic conditions, rising disposable income, population growth and the rise in middle income expatriates traveling back home to visit family. Business travel too has risen with renewed investments in the country and closer international ties between companies. In the year 2012 outbound departures recorded a rise of 9% despite the negative impact of political unrest in the Middle East. This growth rate of 9% is the highest in the world and is well above the global rate of 3.5%.
Muslim travelers around the world represent a major marketing opportunity, and are an important segment in the travel, hospitality and tourism industry. With Muslim travelers spending over $120 billion on outbound travel in 2012, and its expected growth in the coming years, many countries are seeing the potential for attracting this segment of travelers. To make a destination Muslim-friendly, countries need to first educate the various business establishments that deal with the travel and tourism industry about the specific needs of these travelers. Many countries are enlisting the help of Crescentrating; a company that provides Halal-friendly travel consultancy services and pioneers in this field. Crescentrating also conducts workshops in order to evaluate the market and identify the consumer needs so that they can help these countries and businesses provide a better service and attract more tourists from this segment of travelers.
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