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The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.

With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.

Europe To Host First-Ever International Conference On Halal Tourism - 2.0 out of 5 based on 1 vote

Europe is hosting the first-ever international conference on halal tourism to look at how the industry can capitalise on one of the fastest growing sectors in the world.

The Halal Tourism Conference, which is being held on 22 and 23 September 2014, will bring together the global travel industry to discuss ways of tapping into this niche market.

The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.

Ramadan is the religious observance of fasting in Islam and Muslims fast this whole month annually. The date cannot be determined in advance due to the nature of the lunar calendar, however it is expected to begin around the 27th or 28th of June 2014. The dates may vary from country to country as Muslims have to begin and end the month of Ramadan after sighting the new moon. This month is a special month for Muslims around the world and observing fast is a compulsory act of worship if you are an adult although most children take part in this ritual as well. The fast should to be observed from sunrise to sunset and as it is the month of seeking repentance, Muslims need to spend a lot of time in prayer. Most Muslims don’t travel much during this month unless it is on pilgrimage to Makkah. But when it is essential to travel on work or for other reasons, Muslims are mostly reluctant travelers because finding Muslim-friendly facilities are not easy in most countries.

The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe. The countries within this region are Egypt, Iran, Turkey, Iraq, Saudi Arabia, Afghanistan, Yemen, Syria, the United Arab Emirates, Israel, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Cyprus and Bahrain. Although this region is the smallest, it is the fastest growing tourist generating region in the world, with the outbound travel segment- growing at a very rapid rate and is expected to increase further in the coming years. This surge in outbound travel is the result of stronger economic conditions, rising disposable income, population growth and the rise in middle income expatriates traveling back home to visit family. Business travel too has risen with renewed investments in the country and closer international ties between companies. In the year 2012 outbound departures recorded a rise of 9% despite the negative impact of political unrest in the Middle East. This growth rate of 9% is the highest in the world and is well above the global rate of 3.5%.

Muslim travelers around the world represent a major marketing opportunity, and are an important segment in the travel, hospitality and tourism industry. With Muslim travelers spending over $120 billion on outbound travel in 2012, and its expected growth in the coming years, many countries are seeing the potential for attracting this segment of travelers. To make a destination Muslim-friendly, countries need to first educate the various business establishments that deal with the travel and tourism industry about the specific needs of these travelers. Many countries are enlisting the help of Crescentrating; a company that provides Halal-friendly travel consultancy services and pioneers in this field. Crescentrating also conducts workshops in order to evaluate the market and identify the consumer needs so that they can help these countries and businesses provide a better service and attract more tourists from this segment of travelers.

The Muslim traveler is an important part of the travel industry, which until recently has not been taken seriously. Most Muslims have had to take care of their requirements or compromise on certain aspects of their holiday needs in order to vacation in different parts of the world. Some even stuck to holidaying in their own country or would travel to a Muslim country where their needs would be met. The main requirement of a Muslim traveler would include availability of halal food in the hotel or halal restaurants located close by, prayer facilities, a family friendly environment and separate leisure facilities for men and women. For those traveling during Ramadan, the availability of Muslim-friendly facilities would be of utmost importance; mainly halal meals provided at the required times and prayer facilities. However not many hotel chains and restaurants have realized the large market they are missing out on when they don’t provide these facilities.

The Muslim travel industry and the halal food industry are two industries which are growing at a rapid rate. With the increasing demand for better Muslim travel facilities and halal food products many countries are making a huge effort in trying to capture this billion dollar market. Many countries are holding seminars in order to create awareness of the halal concept and to educate their local businesses and industries of the global opportunities available to them. With most Muslims traveling abroad at least once a year on vacation with their families, many countries are creating packages to suit their requirements. Several airlines too are making changes and providing better services to Muslim travelers.

Finding Halal restaurants in Dubai will be quite a simple task. With almost every restaurant in Dubai serving Halal food, Muslim travellers will be presented with an amazing variety of mouthwatering dishes to choose from – including popular local delights such as shawarmas and falafels. A wide range of food is on offer, with Middle Eastern, Mediterranean and South Asian fare available at numerous restaurants. A few prominent restaurants and eateries have been highlighted below.

Mosques in Paris - 1.0 out of 5 based on 1 vote

Paris is the cosmopolitan capital of France, located in the north, on the river Seine. Known as a fashion capital, the city is home to some of the best designer clothing and cosmetic brands in the world. Popular among tourists for its numerous iconic landmarks, UNESCO World Heritage Sites, museums, galleries and Michelin star restaurants, Paris is one of the most visited cities of the world. It is home to some of the most famous landmarks and sites, including the Eiffel Tower, which is the most-visited among the city’s many attractions. Other famous sites include Notre Dame, Arc De Triomph, Centre Georges Pompidou, Catacombes de Paris, Palace of Versailles and the Pantheon. Musée d'Orsay and the Louvre are two of the city’s most famous museums. The Louvre’s department of Islamic art houses the oldest Islamic collection that might be of special interest to Muslim visitors.

Madrid; the capital and largest city of Spain, is a vibrant and cosmopolitan city that is home to the Spanish monarch and is also the business and political center of Spain. It is one of the most popular tourist destinations in the world and is famous for its great cultural and artistic heritage, architectural wonders, historical marvels and world famous restaurant culture.

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  • Sharjah Museum of Islamic Civilization

    Opened in 2008, the Sharjah Museum of Islamic Civilization and has more than 5,000 Islamic artifacts from across the Islamic world. The museum is situated on the Corniche Street in the al-Majjarah area of Sharjah.

  • Dubai Desert Conservation Reserve

    Those who wish to take a break from the busy city life of Dubai can head towards the Dubai Desert Conservation Reserve. Located about 45 Km from the city center of Dubai the Dubai Desert Conservation Reserve is the first national park of UAE. The land has been dedicated to…
  • Visit the Dubai Dolphinarium - Fun for the Entire Family!

    The Dubai Dolphinarium is the first Dolphinarium in the Middle East with an aim to provide family entertainment along with educational fun. The Dubai Dolphinarium is located in the heart of the Dubai Creek Park. The main attraction of the dolphinarium is the Live Dolphin and Seal Show

  • Shop for Eid at the Largest Shopping Mall in the World - The Dubai Mall

    The world's largest shopping mall, the Dubai Mall is in itself one of the best attractions in Dubai. A part of the Burj Khalifa Complex, The Dubai Mall includes over 1,200 shops and special areas for visitors to have a wonderful time. The mall is open every day from 10:00…
  • Deserts of the Middle East

    Thinking about the Middle East the first image that appears in our minds is the expansive deserts.The deserts of the Middle East are truly one of the largest and the most impressive in the world.

  • Burj Al Arab Dubai

    Proudly standing on the pristine waters of the Arabian Gulf is the signature landmark of Dubai, the Burj Al Arab. Popular as the only 7-star hotel in the world, Burj Al Arab has been designed in the form of a billowing sail and is equipped with all luxuries that you can…
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UAE Info

ADMINISTRATIVE CAPITAL: Abu Dhabi

COMMERCIAL CAPITAL: Dubai

GEOGRAPHY

The United Arab Emirates, sometimes simply called the Emirates or UAE, is a country situated in Southwest Asia, bordering the Gulf of Oman and the Persian Gulf, between Oman and Saudi Arabia. The largest emirate, Abu Dhabi, accounts for 87% of the UAE’s total area (67,340 square kilometres) while Ajman, the smallest emirate, covers an area of only 259 square kilometres.

DEMOGRAPHY

A population of close to 5.4 million. Muslims account for about 76% of the entire population.

CLIMATE

Tropical and warm. On the coastal plain average maximum temperatures reach above 48 °C (118.4 °F) during July and August. Average minimum temperatures in January and February are between 10 and 14 °C (50 and 57.2 °F).

LANGUAGES SPOKEN

Arabic and English are two commonly spoken languages in the UAE.

LOCAL TIME

GMT+4 hrs throughout the year

BUSINESS HOURS

Government: 8 AM to 3 PM
General: 9 AM to 5 PM
(Sunday to Thursday are the working days of the week. Friday & Saturday are considered as weekends)

HOLIDAYS
Independence Day: December 2nd
New Year's Day: January 1st

Muslim Festivals (Based on the lunar calendar):
Milad-un-Nabi
Islamc New Year
Id-ul-Fitr
Id-ul-Adha

CURRENCY

UAE Dirham

IMPORTANT PHONE NUMBERS

Police/ Emergencies: 999
Tourist Security: 800-4888
Medical: 998
Fire: 997

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