The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler
Prayer is the method of worship and the main connection of man to Allah (God) and is considered to be the most important obligation and duty of a Muslim. Abandoning prayer is considered to be a major sin that a Muslim can commit. Every Muslim is expected to pray five times a day and not praying is not an option. However Muslims do have the option of shortening and combining prayers when travelling.
Many hotels and restaurants around the world offer Ramadhan buffets to guests during the holy month of fasting. However, several of these premises are known to serve non-halal products and the question arises as to how genuinely Halal their Ramadhan buffets are.
Several Muslim scholars in Malaysia are pressing the need for such premises to obtain Halal certification in order to ensure that food being served comply with Halal rules and regulations. Ramadhan buffet promotions that are not in accordance to Halal standards have resulted in strict legal action being taken against them.
For the full article and more information, please visit: http://www.malaysiandigest.com/frontpage/282-main-tile/508573-how-halal-are-ramadan-buffets.html
Muslim tourists around the world represent a fast growing niche market comprising of an affluent young demographic with unique needs. Many of these Muslim majority markets are fast emerging economies with high population growth and have some similar requirements pertaining to travel such as halal food, separate recreation facilities, prayer facilities and other Muslim-friendly facilities. However this sizeable Muslim tourist market is culturally diverse and widely distributed and therefore will have different habits and patterns of travel. Although this group of travelers can be segmented due to their common need of Muslim-friendly facilities, their destination preferences and travel habits and patterns might vary according to their age, travel purpose and the region they are from.
Muslim tourists globally represent the fastest growing travel segment in the world. With most of these travelers being young and married with families the decision process on where to holiday will be made by all the members in the family. The comfort level of the women and the facilities available to them will play an important role in deciding the holiday destination of these Muslim families. Like all holiday makers Muslim travelers too want to enjoy every single activity and experience the country through its sights sounds and flavors. Muslim travelers do have certain unique needs in comparison to their counterparts when they travel, like halal food, prayer facilities, separate leisure facilities and family activities, which is why they will have to look for destinations that have Muslim friendly-facilities so that they can enjoy their holiday like every other individual.
The Halal food and beverage market is on the rise, with research showing that it has expanded to a value worth $1.1 trillion in 2013.
The Halal food and beverage market - which includes products ranging from raw Halal meats to processed food and cold drinks - presently accounts for over 16% of the world's entire food and beverage market and is expected to increase to around $1.6 trillion over the next four years.
For the full article and more information, please visit: http://www.emirates247.com/business/global-halal-food-market-seen-growing-to-1-6-trillion-by-2018-2014-08-11-1.559037
Muslim travellers tend to check the availability of certain facilities before deciding on a hotel or accommodation option. The extent to which services and facilities for Muslim travellers - such as Halal food and prayer facilities – are available play a major role in their decision making process. Hotels that offer a certain level of facilities for Muslims will be the preferred choice of accommodation amongst Muslim travellers.
According the latest figures released by CrescentRating, Muslim travelers to Japan is projected to more than triple by 2020. In 2013, it estimates 300,000 Muslims tourists visited Japan. This figure could reach 1,000,000 by 2020.
Airports cater to various types of travellers from around the world and see large numbers of passengers throughout the year. Good airports should be capable of providing facilities that cater to the diverse needs of travellers. With the Muslim travel market being one of the fastest growing market segments in the industry, it is of great importance that airports ensure that they are able to cater to the specific needs of Muslim travellers.
The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.
With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.
Europe is hosting the first-ever international conference on halal tourism to look at how the industry can capitalise on one of the fastest growing sectors in the world.
The Halal Tourism Conference, which is being held on 22 and 23 September 2014, will bring together the global travel industry to discuss ways of tapping into this niche market.
The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
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