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Crescentrating

The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe. The countries within this region are Egypt, Iran, Turkey, Iraq, Saudi Arabia, Afghanistan, Yemen, Syria, the United Arab Emirates, Israel, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Cyprus and Bahrain. Although this region is the smallest, it is the fastest growing tourist generating region in the world, with the outbound travel segment- growing at a very rapid rate and is expected to increase further in the coming years. This surge in outbound travel is the result of stronger economic conditions, rising disposable income, population growth and the rise in middle income expatriates traveling back home to visit family. Business travel too has risen with renewed investments in the country and closer international ties between companies. In the year 2012 outbound departures recorded a rise of 9% despite the negative impact of political unrest in the Middle East. This growth rate of 9% is the highest in the world and is well above the global rate of 3.5%.

Muslim travelers around the world represent a major marketing opportunity, and are an important segment in the travel, hospitality and tourism industry. With Muslim travelers spending over $120 billion on outbound travel in 2012, and its expected growth in the coming years, many countries are seeing the potential for attracting this segment of travelers. To make a destination Muslim-friendly, countries need to first educate the various business establishments that deal with the travel and tourism industry about the specific needs of these travelers. Many countries are enlisting the help of Crescentrating; a company that provides Halal-friendly travel consultancy services and pioneers in this field. Crescentrating also conducts workshops in order to evaluate the market and identify the consumer needs so that they can help these countries and businesses provide a better service and attract more tourists from this segment of travelers.

Can you afford to ignore the Muslim segment in your marketing plan? - 3.0 out of 5 based on 1 vote

The Muslim traveler is an important part of the travel industry, which until recently has not been taken seriously. Most Muslims have had to take care of their requirements or compromise on certain aspects of their holiday needs in order to vacation in different parts of the world. Some even stuck to holidaying in their own country or would travel to a Muslim country where their needs would be met. The main requirement of a Muslim traveler would include availability of halal food in the hotel or halal restaurants located close by, prayer facilities, a family friendly environment and separate leisure facilities for men and women. For those traveling during Ramadan, the availability of Muslim-friendly facilities would be of utmost importance; mainly halal meals provided at the required times and prayer facilities. However not many hotel chains and restaurants have realized the large market they are missing out on when they don’t provide these facilities.

The Muslim travel industry and the halal food industry are two industries which are growing at a rapid rate. With the increasing demand for better Muslim travel facilities and halal food products many countries are making a huge effort in trying to capture this billion dollar market. Many countries are holding seminars in order to create awareness of the halal concept and to educate their local businesses and industries of the global opportunities available to them. With most Muslims traveling abroad at least once a year on vacation with their families, many countries are creating packages to suit their requirements. Several airlines too are making changes and providing better services to Muslim travelers.

Finding Halal restaurants in Dubai will be quite a simple task. With almost every restaurant in Dubai serving Halal food, Muslim travellers will be presented with an amazing variety of mouthwatering dishes to choose from – including popular local delights such as shawarmas and falafels. A wide range of food is on offer, with Middle Eastern, Mediterranean and South Asian fare available at numerous restaurants. A few prominent restaurants and eateries have been highlighted below.

Mosques in Paris - 1.0 out of 5 based on 1 vote

Paris is the cosmopolitan capital of France, located in the north, on the river Seine. Known as a fashion capital, the city is home to some of the best designer clothing and cosmetic brands in the world. Popular among tourists for its numerous iconic landmarks, UNESCO World Heritage Sites, museums, galleries and Michelin star restaurants, Paris is one of the most visited cities of the world. It is home to some of the most famous landmarks and sites, including the Eiffel Tower, which is the most-visited among the city’s many attractions. Other famous sites include Notre Dame, Arc De Triomph, Centre Georges Pompidou, Catacombes de Paris, Palace of Versailles and the Pantheon. Musée d'Orsay and the Louvre are two of the city’s most famous museums. The Louvre’s department of Islamic art houses the oldest Islamic collection that might be of special interest to Muslim visitors.

Madrid; the capital and largest city of Spain, is a vibrant and cosmopolitan city that is home to the Spanish monarch and is also the business and political center of Spain. It is one of the most popular tourist destinations in the world and is famous for its great cultural and artistic heritage, architectural wonders, historical marvels and world famous restaurant culture.

Traveling to the Pearl of the Indian Ocean Sri Lanka - 5.0 out of 5 based on 1 vote

Sri Lanka is a tiny Island in the northern Indian Ocean, previously known as Ceylon and also known as "the Pearl of the Indian Ocean." It is a diverse county that boasts lush green tropical forests, beautiful colonial architecture and clear, beautiful beaches. It is a historical country that has temples, churches, mosques and other ancient sites to prove it. The country is known for being in the forefront for producing tea, rubber, coconuts and cinnamon. Sri Lanka is also home to some of the most popular destinations in the world, including Kandy and Galle. What makes it one of the most popular destinations among tourists is its diverse community. The little Island is home to a large population of Muslims and therefore Muslim travelers won’t have to search too much to find Halal food and mosques.

Spain is a fun and vibrant destination that has become one of the top destinations for tourists, in the world. Home to exotic islands, high mountains and gushing rivers, UNESCO World Heritage Sites, historical monuments, friendly people and world-renowned food, the county has something for everyone. Some of its popular cities and towns among tourists include; Madrid, Valencia, Seville, Cordoba, Granada and Barcelona. Spain has a population of over 2 million Muslims and therefore most of its cities and towns have a sizeable Muslim community that offers Halal-facilities to visiting Muslims.

Italy, the country popular for its boot-like shape, home to the saucy yummy-ness we call spaghetti bolognese, the cheesy goodness; also known as pizza and of course the creamy deliciousness; gelato. The county is also known for its beautiful cities; such as Milan; the country’s fashion capital, Pisa; home to the world-renowned Leaning Tower, Siena, Naples, Venice and of course, one of the most popular tourists destinations in the world; Rome.

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Morocco Info

ADMINISTRATIVE CAPITAL: Rabat

COMMERCIAL CAPITAL: Casablanca

GEOGRAPHY

A mountainous North African country sharing boarders with Algeria, Mauritania and Spain Morocco owns a land area of 446,550km² and a coastline closer to 1835 km's.

DEMOGRAPHY

A population of close to 32.5 Million. Muslims account for about 99% of the population.

CLIMATE

At morocco Temperature ranges based on the season, Summer average will be around 38°C (100.4°F) While winter average temperature will come down to 21°C (69.8°F). In mountainous areas like Atlas range tend to have minus values throughout most of the year. Northern Morocco experience Rain and a wet season during winter while certain areas at south will be cold and dry.

LANGUAGES SPOKEN

Arabic and Amazigh are the two official languages. French ,Spanish and Engllish are considerd the main foreign languages.

LOCAL TIME

GMT +0:00

BUSINESS HOURS

Government: 8:30 AM to 6:30 PM
General: 8:30 AM to 6:30 PM

HOLIDAYS
New year's Day : January 1st
Proclamation of Independence : January 11th
Labour Day : May 1st
Enthronement : July 30th
Qued Ed-Dahab Day : Augest 14th
Revolution of the king and the people : Augest 20th
Green March : November 6th
Independence Day : November 18th

Based on the lunar calandar:
Muharram 1st
Birth of the Prophet  Muhammad
Id-ul-Fitr
Id-ul-Adha

CURRENCY

Moroccan Dirham

IMPORTANT PHONE NUMBERS

Police: 117
Medical/Fire: 15

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