The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler
Airports cater to various types of travellers from around the world and see large numbers of passengers throughout the year. Good airports should be capable of providing facilities that cater to the diverse needs of travellers. With the Muslim travel market being one of the fastest growing market segments in the industry, it is of great importance that airports ensure that they are able to cater to the specific needs of Muslim travellers.
The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.
With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.
Europe is hosting the first-ever international conference on halal tourism to look at how the industry can capitalise on one of the fastest growing sectors in the world.
The Halal Tourism Conference, which is being held on 22 and 23 September 2014, will bring together the global travel industry to discuss ways of tapping into this niche market.
The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
Ramadan is the religious observance of fasting in Islam and Muslims fast this whole month annually. The date cannot be determined in advance due to the nature of the lunar calendar, however it is expected to begin around the 27th or 28th of June 2014. The dates may vary from country to country as Muslims have to begin and end the month of Ramadan after sighting the new moon. This month is a special month for Muslims around the world and observing fast is a compulsory act of worship if you are an adult although most children take part in this ritual as well. The fast should to be observed from sunrise to sunset and as it is the month of seeking repentance, Muslims need to spend a lot of time in prayer. Most Muslims don’t travel much during this month unless it is on pilgrimage to Makkah. But when it is essential to travel on work or for other reasons, Muslims are mostly reluctant travelers because finding Muslim-friendly facilities are not easy in most countries.
The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe. The countries within this region are Egypt, Iran, Turkey, Iraq, Saudi Arabia, Afghanistan, Yemen, Syria, the United Arab Emirates, Israel, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Cyprus and Bahrain. Although this region is the smallest, it is the fastest growing tourist generating region in the world, with the outbound travel segment- growing at a very rapid rate and is expected to increase further in the coming years. This surge in outbound travel is the result of stronger economic conditions, rising disposable income, population growth and the rise in middle income expatriates traveling back home to visit family. Business travel too has risen with renewed investments in the country and closer international ties between companies. In the year 2012 outbound departures recorded a rise of 9% despite the negative impact of political unrest in the Middle East. This growth rate of 9% is the highest in the world and is well above the global rate of 3.5%.
Muslim travelers around the world represent a major marketing opportunity, and are an important segment in the travel, hospitality and tourism industry. With Muslim travelers spending over $120 billion on outbound travel in 2012, and its expected growth in the coming years, many countries are seeing the potential for attracting this segment of travelers. To make a destination Muslim-friendly, countries need to first educate the various business establishments that deal with the travel and tourism industry about the specific needs of these travelers. Many countries are enlisting the help of Crescentrating; a company that provides Halal-friendly travel consultancy services and pioneers in this field. Crescentrating also conducts workshops in order to evaluate the market and identify the consumer needs so that they can help these countries and businesses provide a better service and attract more tourists from this segment of travelers.
The Muslim traveler is an important part of the travel industry, which until recently has not been taken seriously. Most Muslims have had to take care of their requirements or compromise on certain aspects of their holiday needs in order to vacation in different parts of the world. Some even stuck to holidaying in their own country or would travel to a Muslim country where their needs would be met. The main requirement of a Muslim traveler would include availability of halal food in the hotel or halal restaurants located close by, prayer facilities, a family friendly environment and separate leisure facilities for men and women. For those traveling during Ramadan, the availability of Muslim-friendly facilities would be of utmost importance; mainly halal meals provided at the required times and prayer facilities. However not many hotel chains and restaurants have realized the large market they are missing out on when they don’t provide these facilities.
The Muslim travel industry and the halal food industry are two industries which are growing at a rapid rate. With the increasing demand for better Muslim travel facilities and halal food products many countries are making a huge effort in trying to capture this billion dollar market. Many countries are holding seminars in order to create awareness of the halal concept and to educate their local businesses and industries of the global opportunities available to them. With most Muslims traveling abroad at least once a year on vacation with their families, many countries are creating packages to suit their requirements. Several airlines too are making changes and providing better services to Muslim travelers.
Finding Halal restaurants in Dubai will be quite a simple task. With almost every restaurant in Dubai serving Halal food, Muslim travellers will be presented with an amazing variety of mouthwatering dishes to choose from – including popular local delights such as shawarmas and falafels. A wide range of food is on offer, with Middle Eastern, Mediterranean and South Asian fare available at numerous restaurants. A few prominent restaurants and eateries have been highlighted below.
Paris is the cosmopolitan capital of France, located in the north, on the river Seine. Known as a fashion capital, the city is home to some of the best designer clothing and cosmetic brands in the world. Popular among tourists for its numerous iconic landmarks, UNESCO World Heritage Sites, museums, galleries and Michelin star restaurants, Paris is one of the most visited cities of the world. It is home to some of the most famous landmarks and sites, including the Eiffel Tower, which is the most-visited among the city’s many attractions. Other famous sites include Notre Dame, Arc De Triomph, Centre Georges Pompidou, Catacombes de Paris, Palace of Versailles and the Pantheon. Musée d'Orsay and the Louvre are two of the city’s most famous museums. The Louvre’s department of Islamic art houses the oldest Islamic collection that might be of special interest to Muslim visitors.
2014 CrescentRating All Rights Reserved