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You are here: Jawhara gets highest halal friendly rating from Crescentrating

Jawhara gets highest halal friendly rating from Crescentrating

Press Release

2nd August 2010

Al Jawhara Group of Hotels and Apartments, part of the UAE-based conglomerate S.S. Lootah Group, became the first hotel to receive the highest ‘crescentrating' of seven for shariah-compliant services. The Singapore-based ‘Crescentrating' is a new rating system that focuses on the halal travel market segment worldwide and rates hotels on a scale of one to seven based on the services and facilities provided to halal-conscious travellers.


"We are very happy to be the first hotel in the world to be given the highest rating of seven by Crescentrating. As a pioneer in Islamic hospitality, we have been setting benchmarking trends in shariah-compliant service offerings and are committed to strengthen Dubai's position as a leader in the sector through Jawhara's three-decade expertise", commented Mr. Nasser Lootah, member of the Board of Directors of S.S. Lootah Group and CEO of its hospitality arms, Al Jawhara Group of Hotels and Lootah Hotel Management.

Beyond catering certified halal food, offering prayer-related facilities and an alcohol free environment, Jawhara also provides separate amenities for men and women and other shariah-compliant hospitality services in-line with the heritage of the region, catering to the privacy and family-oriented needs of the Gulf society.

"Jawhara has taken into consideration all aspects of guest requirements to create a truly unique family-friendly environment offering traditional Islamic hospitality. With an increasing segment of travellers looking for such facilities, we are very pleased to welcome Jawhara to the family of Crescentrated Hotels" said Fazal Bahardeen, CEO of Crescentrating. Hotels from 14 countries have now joined the growing list of Crescentrated Hotels.

Al Jawhara group of hotels and apartments is the first Islamic hospitality venture in the UAE, established in 1979. It has to its credit the coveted Dubai Quality Appreciation Program for the tourism sector and ‘The Halal Journal Award', among other awards and international accreditations.


About Jawhara Hotels
The Jawhara brand was born in 1979 when Haj Saeed Lootah established the first family hotel in Dubai that offered its services within the guidelines of the United Arab Emirates' rich culture of hospitality. With the phenomenal growth of tourism and the increasing number of visitors to Dubai, S.S. Lootah Group invested in the hospitality industry, creating the first "Shariah-compliant Hospitality" hotel chain brand "Jawhara". The Jawhara group of hotels has a growing portfolio of two hotels - ‘Gardens' and ‘Metro' as well as Al Jawhara Hotel Apartments, offering more than 300 hotel rooms, suites and furnished apartments. Jawhara also introduced "Pure room" for the first time in the gulf. The "Pure rooms" are called so after being certified by the American company ‘Pure Solutions', a leader in this area that utilizes an innovative, one-of-a-kind process for maintenance of the rooms.

About Crescentrating
Crescentrating Pte Ltd. is a Singapore based company focussed on the development of Halal Friendly Travel market segment worldwide. Board of Directors and Board of Advisers come from diverse backgrounds, bringing unique skills and knowledge from Islamic banking industry, Halal Food Industry, Research and Consultancy, Islamic Scholarship and Corporate experience. website, apart from listing all Crescentrated Halal friendly hotels, provides destination guides, airport guides, restaurant guides and other information like Qiblah locator, prayer time calculator, etc to cater to the unique needs of the Halal conscious traveller. Crescentrating was recently awarded the prestigious The Halal Journal Award for ‘Travel & Hospitality 2010'. The same award for 2009 was picked up by Al Jawhara group.

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