The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler
Muslim tourists around the world represent a fast growing niche market comprising of an affluent young demographic with unique needs. Many of these Muslim majority markets are fast emerging economies with high population growth and have some similar requirements pertaining to travel such as halal food, separate recreation facilities, prayer facilities and other Muslim-friendly facilities. However this sizeable Muslim tourist market is culturally diverse and widely distributed and therefore will have different habits and patterns of travel. Although this group of travelers can be segmented due to their common need of Muslim-friendly facilities, their destination preferences and travel habits and patterns might vary according to their age, travel purpose and the region they are from.
Muslim tourists globally represent the fastest growing travel segment in the world. With most of these travelers being young and married with families the decision process on where to holiday will be made by all the members in the family. The comfort level of the women and the facilities available to them will play an important role in deciding the holiday destination of these Muslim families. Like all holiday makers Muslim travelers too want to enjoy every single activity and experience the country through its sights sounds and flavors. Muslim travelers do have certain unique needs in comparison to their counterparts when they travel, like halal food, prayer facilities, separate leisure facilities and family activities, which is why they will have to look for destinations that have Muslim friendly-facilities so that they can enjoy their holiday like every other individual.
The Halal food and beverage market is on the rise, with research showing that it has expanded to a value worth $1.1 trillion in 2013.
The Halal food and beverage market - which includes products ranging from raw Halal meats to processed food and cold drinks - presently accounts for over 16% of the world's entire food and beverage market and is expected to increase to around $1.6 trillion over the next four years.
For the full article and more information, please visit: http://www.emirates247.com/business/global-halal-food-market-seen-growing-to-1-6-trillion-by-2018-2014-08-11-1.559037
Muslim travellers tend to check the availability of certain facilities before deciding on a hotel or accommodation option. The extent to which services and facilities for Muslim travellers - such as Halal food and prayer facilities – are available play a major role in their decision making process. Hotels that offer a certain level of facilities for Muslims will be the preferred choice of accommodation amongst Muslim travellers.
According the latest figures released by CrescentRating, Muslim travelers to Japan is projected to more than triple by 2020. In 2013, it estimates 300,000 Muslims tourists visited Japan. This figure could reach 1,000,000 by 2020.
Airports cater to various types of travellers from around the world and see large numbers of passengers throughout the year. Good airports should be capable of providing facilities that cater to the diverse needs of travellers. With the Muslim travel market being one of the fastest growing market segments in the industry, it is of great importance that airports ensure that they are able to cater to the specific needs of Muslim travellers.
The Muslim travel market is one of the fastest growing travel markets in the world and comprises a significant percentage of the entire travel market. Therefore it is of great importance that the Muslim market segment is taken into consideration when devising destination marketing strategies.
With destination marketing it is possible to communicate with potential visitors and ultimately influence their preferences when it comes to choosing destinations, their travel intentions and finally, their choice of destination and products. With properly implemented destination marketing strategies, it is possible to increase the number of visitors received by a particular town, city, region or country. Convention sales, tourism marketing and services all form an important aspect of destination marketing.
Europe is hosting the first-ever international conference on halal tourism to look at how the industry can capitalise on one of the fastest growing sectors in the world.
The Halal Tourism Conference, which is being held on 22 and 23 September 2014, will bring together the global travel industry to discuss ways of tapping into this niche market.
The event, which is being hosted in Andalucia, Spain, aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer and benefit commercially.
Ramadan is the religious observance of fasting in Islam and Muslims fast this whole month annually. The date cannot be determined in advance due to the nature of the lunar calendar, however it is expected to begin around the 27th or 28th of June 2014. The dates may vary from country to country as Muslims have to begin and end the month of Ramadan after sighting the new moon. This month is a special month for Muslims around the world and observing fast is a compulsory act of worship if you are an adult although most children take part in this ritual as well. The fast should to be observed from sunrise to sunset and as it is the month of seeking repentance, Muslims need to spend a lot of time in prayer. Most Muslims don’t travel much during this month unless it is on pilgrimage to Makkah. But when it is essential to travel on work or for other reasons, Muslims are mostly reluctant travelers because finding Muslim-friendly facilities are not easy in most countries.
The Middle East is a loosely defined geographic region with most of the countries belonging to western Asia with the exception of Egypt, which is part of Africa, and the north western part of Turkey which is part of Europe. The countries within this region are Egypt, Iran, Turkey, Iraq, Saudi Arabia, Afghanistan, Yemen, Syria, the United Arab Emirates, Israel, Jordan, Palestine, Lebanon, Oman, Kuwait, Qatar, Cyprus and Bahrain. Although this region is the smallest, it is the fastest growing tourist generating region in the world, with the outbound travel segment- growing at a very rapid rate and is expected to increase further in the coming years. This surge in outbound travel is the result of stronger economic conditions, rising disposable income, population growth and the rise in middle income expatriates traveling back home to visit family. Business travel too has risen with renewed investments in the country and closer international ties between companies. In the year 2012 outbound departures recorded a rise of 9% despite the negative impact of political unrest in the Middle East. This growth rate of 9% is the highest in the world and is well above the global rate of 3.5%.
2014 CrescentRating All Rights Reserved