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China’s growing Muslim population has been identified as a high potential source market for Islamic destinations.

Experts note that the rapid expansion of China’s Muslim population has resulted in inflated demand for travel from China to centres of the Islamic faith. By 2030, China’s Muslim community is expected to represent 2.1% of the Republic’s total population.

China is becoming the largest source market for international travel in general with 67.5 million trips taken by Chinese travellers in 2014. Annual Chinese arrivals are expected to hit the 97 million mark by 2023, following a growth trajectory of 5.1% per annum over the next decade.

The Jawhara group of hotels comprise an impressive portfolio of two Muslim-friendly hotels - Al Jawhara Gardens Hotel and Al Jawhara Metro Hotel - as well as a luxury apartment complex - Jawhara Hotel Apartments – located in the heart of Dubai. Each accommodation option has been awarded high Muslim-friendly hotel ratings by CrescentRating and offers a wealth of facilities for Muslim guests.

Businesses in East Lancashire who supply products and services to Muslims are being urged to tap into the global boom in halal tourism.

Industry experts stated that Halal tourism could provide a key growth area for the Lancashire economy - especially the huge Turkish travel market. They noted that regardless of faith, those those who provide products for Muslim consumers will be able to capitalise and avail themselves of excellent market opportunities.

The Tourism Authority of Thailand (TAT) is allocating 10–15 per cent of its annual marketing budget to a new campaign focused on promoting the country as a Muslim-friendly tourism destination.

The Muslim Friendly Destination campaign was launched at the recently-held Thailand Travel Mart Plus.

In addition to Muslim countries in the region such as Brunei, Malaysia and Indonesia, Thailand's promotional activities look to target destinations such as Dubai, North Africa and Europe. The strategy will also attempt to tap emerging source markets such as Kazakhstan and Uzbekistan, as well as large Muslim communities in non-Muslim countries including England, Germany and Canada.

Being one of Singapore's most reputed hotels, Royal Plaza on Scotts is an award-winning luxury hotel located a mere 5 minute walk away from Orchard Road – the country's popular retail and entertainment hub and prominent tourist attraction. The world-renowned 4 star business hotel in Singapore is an excellent option for Muslim travellers and offers numerous Halal-friendly facilities for guests. It has been awarded a Muslim-friendly hotel rating of 5 by CrescentRating based on the level of facilities it offers its Muslim guests.

Malaysia expects Muslim visitor arrivals to grow at an average of 5% annually amid growing demand for Islamic tourism products.

Islamic Tourism Centre (ITC) director general Zulkifly Md Said said the country received 5.5 million Muslim travellers last year, with the number likely to reach six million this year. Zulkifly urged Malaysian travel agents to capture the opportunities in the segment, saying countries like Japan, South Korea and Taiwan are eagerly promoting Islamic tour packages.

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