The World's Leading Authority on Halal Travel - Connecting you to the Muslim Traveller
The Tourism Authority of Thailand projects a huge increase in Muslim visitors from the year 2016 onwards - particularly from the neighbouring countries of Indonesia, Malaysia and Brunei Darussalam. This increase in Muslim visitors is owed to the upgrading of Muslim-friendly facilities in the destination - with Halal food and prayer facilities becoming readily available and an increasing investor interest in developing Halal tourism hotels.
Industry experts noted that Thailand has always been a popular choice - especially for families travelling to Phuket with direct Emirates flights. Representatives from the Tourism Authority of Thailand identified the country's ability to cater to Muslim travellers by providing Arabic-speaking staff, Halal food options, prayer facilities in the airport, Muslim-friendly hotels and restaurants, and tourist attractions to its visitors.
Against the backdrop of a new set of criteria Malaysia topped the 2015 Index with a score of 83.8. It was followed by Turkey at 73.8 and UAE at 72.1.
It is the fifth year in a row that Malaysia has ranked number one having topped the previous rankings produced by CrescentRating since 2011.
Although OIC destinations have a distinct advantage due to having Muslim friendly facilities and services by default, there is a still a requirement to create a clear and coherent strategy across every level to fully maximise their attractiveness to Muslim tourists. It is a commitment that Malaysia, and to an extent Turkey, has embraced wholeheartedly over the last decade. In 2014 Malaysia and Turkey attracted 13% of total Muslim travelers. Other destinations in the top 10 also have the potential to target this segment to increase their visitor arrivals.
CrescentRating has evaluated destinations around the world over the last four years and ranked them based on how well they cater to Muslim travellers. This article takes a closer look at MasterCard-CrescentRating Global Muslim Travel Index and how it became a benchmark for the Halal tourism industry.
In 2011, CrescentRating published the first ever research into the Halal travel market with the release of the Top 10 Muslim-friendly holiday destinations.
A year later, the report was enhanced to include new data to distinguish between destinations with a large Muslim population (OIC member states) and others. The 2012 report included rankings of the Top 10 Muslim friendly OIC holiday destinations and Top 10 Muslim friendly non-OIC holiday destinations.
Muslim travellers globally represent a major niche market in the travel and tourism industry. Being a young demographic growing in affluence, the Muslim travel market is increasingly asserting its unique needs on the tourism industry globally. This article explores how catering to Muslim travellers can benefit and boost a country's economy.
The Muslim travel market is one of the most lucrative and fastest growing markets in the world. By 2020, the annual global expenditure of Muslim travellers is expected to increase to as much as $192 billion – making up 13.4% of the world's total travel expenditure. Muslim-friendly tourism is also expected to grow at a rate of 4.79% over the next five years - much faster than conventional tourism which sees a growth rate of only 3.8% in comparison. The world's Muslim population itself is expected to be around 25% of the entire population by 2020 and will provide a wealth of opportunities to stakeholders in the tourism industry.
The Singapore Tourism Board has launched a Halal travel guide book for Muslim travellers and tourists to the country. The Halal travel guide book was compiled in connection with the country's 50th Independence Day and offers a vast amount of useful information for Muslim travellers and tourists.
Director of the Singapore Tourism Board for Indonesia Michele Wooi noted that Singapore has a lot to offer to Muslims tourists, and the compilation of a Halal travel guide book is a testament to this fact.
Muslim travellers globally represent a major market opportunity and is increasingly becoming an important segment in the travel, tourism and hospitality industry. Worth as much as $145 billion and expected to grow at around 5% every year, this highly lucrative market is is one the world's most rapidly growing travel markets.
As proven by statistics and figures, it is becoming clearly evident that reaching out the Muslim travel market will unfold a wealth of opportunities and new ventures for the travel industry. However, in order to reach out to this lucrative market, it is important to first gain a thorough understanding of the Muslim traveller and their needs and preferences.
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