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The World's Leading Authority on Halal/Muslim Friendly Travel - Connecting you to the Muslim Traveler

CrescentRating is the trailblazing travel and tourism business that has been enabling its clients to increase sales and profitability by effectively connecting with the niche and lucrative Halal conscious Muslim traveler.

Since 2009, we have been driving sales and profitability for a broad range of our clients across the globe by enabling them to better connect with the Muslim traveler. Our in-depth understanding of the lifestyle, behaviour and specific needs of the Muslim traveler has enabled us to ensure our clients identify the right approach to effectively appeal to the hearts and minds of the Muslim traveler and capture a significant share-of-wallet of this segment.

Whether you are a tourism board, a hotel chain, a mall operator, an airport, a hospital or a tourist attraction, we can provide an array of services that enable you to evaluate your current offerings and build your capabilities to better appeal to the Halal conscious Muslim traveler.

Who can benefit from our expertise


Understand the Muslim Travelers

We offer an extensive suite of onsite workshops, training modules and webinars that enable you and your staff to better service the Halal-conscious Muslim traveller.


Adapt products and services

We help you evaluate your current offerings and offer strategic recommendations for improvements. Our rating helps you benchmark your services and facilities.


Reach out to the Market

We help destinations and businesses effectively connect with the Muslim traveller. These include Destination Marketing Strategy development, Muslim Visitor Guide development, etc.

CrescentRating Standards

Crescentrating Standards

CrescentRating is the globally recognized independent rating and accreditation standard for Halal-friendly travel services. Our ratings and accreditations are trusted by a growing audience of Halal-conscious leisure and business travelers who rely on our insights to make key travel decisions for themselves and their families. Contact us now to get your services and facilities CrescentRated.

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Annual Ranking

Every year, we rank holiday destinations around the world based on their overall Halal/Muslim-friendliness. Rankings are based on in-depth research and analysis of data such as the availability of Halal food, prayer facilities and Muslim-friendly accommodation options. Browse through our rankings over the years.

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CrescentRating News


Taiwan Eyes Visitors from Oman

Written bySubhashini
on 11 May 2015

With an aim to attract more visitors from the Sultanate of Oman, Taiwan is marketing itself as a safe, cultural, modern and Muslim-friendly tourism destination. Industry experts noted that Taiwan would make an excellent holiday destination for travellers from Oman, with only two days required to obtain a visa. Tourism to Taiwan is on the rise, with the destination attracting approximately...

Kenya's Lamu County Government Targets Gulf Region Tourists

Written bySubhashini
on 11 May 2015

With a focus on the Arabian travel market as a growth strategy, the Lamu County Government in Kenya is targeting high-spending Middle Eastern holidaymakers in a bid to to boost its tourism fortunes.  The region hopes to work with the national government promote its Islamic heritage as well as its other attractions to vacationers from wealthy Middle Eastern countries such as...

Introducing Muslim Travel Warehouse - The World’s First B2B Travel Aggregator Offering Halal Tourism Packages!

Written bySubhashini
on 11 May 2015

CrescentRating is proud to announce the launch of Muslim Travel Warehouse – the first-ever global B2B platform and travel aggregator to offer a complete portfolio of Muslim-friendly tour packages. The launch of Muslim Travel Warehouse is yet another important milestone in the Halal tourism sector and will play a vital role in connecting the tourism industry to the Muslim travel...

Increasing Number of Indonesians Travelling to Europe

Written bySubhashini
on 11 May 2015

The World Travel and Tourism Council has revealed an increase in the number of Indonesians travelling to Europe, with over 9 million Indonesian tourists having visited a European destination last year. Industry experts noted that this may be due to the fact that many Indonesian travellers are first-time travellers who seek security when travelling - in terms of both language...

GMTI2015: Malaysia Overview

Written bySubhashini
on 27 April 2015

For the the fifth year in a row, Malaysia was ranked the best destination in the world for Muslim travellers. Malaysia has consistently ranked high in all criteria and factors and remains a fantastic holiday destination with an excellent Muslim-friendly environment. Read on for a detailed analysis of how Malaysia performed on the Index.

CrescentRating's Muslim-Friendly Hotel Rating System

Written bySubhashini
on 27 April 2015

Choosing an accommodation provider is one of the most crucial aspects of travel planning, for Muslim travellers in particular. There are several aspects that Muslim travellers need to check and verify before deciding on a hotel or resort - such as the availability of Halal food and prayer facilities. CrescentRating's proprietary hotel rating system helps make this decision making process...

Malaysia Promotes Tourism Products to Thailand's Muslim Market

Written bySubhashini
on 27 April 2015

A Muslim-friendly seminar was organised  by the Embassy of Malaysia together with Tourism Malaysia, targeting the Thai-Muslim markets in southern Thailand. The two-day event was held in Thailand - in Krabi on the 22nd of April and in Hatyai on the 23rd April.  The seminar was joined by numerous southern local media representatives from Krabi and Hatyai to promote Malaysia as...

The Importance of the Muslim Travel Market

Written bySubhashini
on 27 April 2015

The Muslim travel market is one of the most lucrative and one of the most rapidly growing market segments in the industry. It is also one of the world's highest spending tourist markets. Therefore it is vital that destinations, businesses and travel-related entities take the needs of this market segment into consideration when devising business models and plans.

How GMTI 2015 was created and how it became the benchmark for the Halal tourism industry

Written bySubhashini
on 27 April 2015

Over the past four years, CrescentRating has evaluated destinations around the world and ranked them based on how well they cater to Muslim travellers. These rankings were enhanced in 2015 to introduce the MasterCard-Crescentrating Global Muslim Travel Index – a global index that combines MasterCard's knowledge of shopping and tourism with CrescentRating’s in-depth Muslim travel insights on destinations and travel services.

South Korea Targets Medical Tourists from the Middle East

Written bySubhashini
on 22 April 2015

The South Korean government has approved an annual budget of $4mn to promote medical tourism. The medical tourism sector in South Korea saw tourists from the Middle East spending the largest amount of money per person on medical services in 2014 - with travellers from the UAE topping the list.   In 2014 alone, medical tourists from the UAE spent an...

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We are focused on helping Muslim travelers explore the world

As the Pioneer and world leader in facilitating the development of Halal/Muslim Friendly Travel worldwide, we are passionately focused on helping Muslim travelers explore the world with peace of mind...

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Book Hotels, Packages and Flights - allows travellers to book flights, hotels and Halal/Muslim friendly holiday and tour packages online. HalalTrip provides travel tips and information on destinations, attractions, airports, Halal restaurants and mosques around the world, with details on what they can offer to Halal-conscious travellers.

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CrescentRating participated in a Seminar we held earlier this year on religiou tourism. They opened our eyes to many aspects of this lucrative market. The team that participated were understand the deands and required best practices for this type of tourism

Mr. Bilal Abuzeid
Execuitve Director, Jordan Inbound Tour Operators Association( JITOA). Jordan
Aug 07, 2014

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